What is social media tools:
Social Media tools help you to Plan, Manage, Track & Monitor Social Media Activities that increase brand awareness, generate leads & get more conversions.
70% of people are on Social Media, So if your goal is to reach your services, product to number of audience, you need to be on social media platforms.
Why you need a social media management tool:
You can generally reach a number of audiences and increase brand awareness which can help you to grow your business fastly. There are many other reasons why people need social media tools.
- It saves your time
- Very easy to use
- Low in Price
- Keep your social media organized
- Increase your brand awareness
There are number of Social Media Tools:
- Buffer: It’s a Social Media Tools built with your small business in mind that helps you to plan and schedule your post on twitter, Facebook, instagram, linkedin & Analyze their results as well.
- MeetEdgar: Social Media Management tool is for small businesses and entrepreneurs that automates the process of content re-sharing and optimization.
- Hootsuite: Hootsuite is a cloud-based reputation management and social-media solution that manages multiple social media network channels in one dashboard like Hootsuite features help with planning, scheduling, and syndicating social posts.
- SocialPilot: SocialPilot’s tools help you publish and schedule social media posts for various social media platforms. It helps small, large businesses & also digital agencies to grow their business much faster.
- Canva: It’s a graphic design tool used to create social media graphics, presentations, documents & much more. It’s a template based designing & free for everyone, but there is a Canva pro version also with some additional features.
- BuzzSumo: It’s an online tool that scans social sites to find what content people search the most, what their requirements & concerns that can help the marketer to grow their business according to the market trend.
- Planable: It’s the cloud-based social media collaboration and approval solution. A best social media tool that helps to plan, collaborate, approve and schedule their social media posts.
- Hubspot: It’s a professional tool that helps companies to attract visitors, convert leads and close customers, publish, monitor, and report on your success all in one place.
If anyone wants to learn social media, social media tools, digital marketing at one place either online or offline then NADM(National Academy of Digital Marketing) is here to help you. We provide best digital marketing training in Lucknow with agency based institute in Lucknow.
Search Engine Optimization is a process of optimizing the web pages or website in an organic manner to rank in the first page of search engines.
In SEO there are 3 users, that is you, a searcher & a search engine.
Before talking about how to become an SEO Expert, you have to know that there is a difference between SEO Expert & SEO Professional.
SEO Experts are those who know how to apply SEO Step by Step to improve the ranking of the website in the search results.
SEO Professionals are those who provide SEO Services & taking clients on a project-by-project basis.
How to Become an SEO Expert?
If anyone wants to become an SEO Expert then they should know the Step-by-Step procedure like understanding the Search Engine Algorithm, how it Works.
In a nutshell, search engines have three main processes:
- Crawling – When search engine discover your web pages or websites
- Indexing – It is the process where search engines add & organize your content in their database.
- Ranking – how they decide which websites to show in the results (and in what order), for a given search query
Important Points to understand to Become SEO Expert:-
- Understand how search engines work
- Understand the true meaning of SEO
- Stay informed about SEO changes
- Choose the Right SEO Tools
- Practice SEO – Don’t stay theoretical
- Be Patient
National Academy of Digital Marketing is the Best Digital Marketing Institute in Lucknow provides all types of digital training in their courses like Digital Explorer Program, Digital Booster Program, Digital Achievers Program, Digital Wizard Program where anyone can learn search engine optimization, social media marketing, email marketing, YouTube marketing, google ads, affiliate marketing & much more. NADM aims to provide the best training to students who are willing to pursue their careers in digital marketing, and provide best digital marketing training in Lucknow. Anyone can enroll in these courses, either they are students, entrepreneurs, business owners and housewives. Digital Marketing is the best career for everyone.
Competitor analysis is typically carried out to identify strengths and weaknesses of other market players, define your company’s standing in relation to them, highlight gaps, and estimate your potential and opportunities to fill them.
Competitor analysis has become an important aspect of digital marketing strategy and every business should perform this activity to stay ahead in the competition. There could be several things that your competitor is doing that you might not be doing. By running comprehensive research against your competitors gives you a better idea about what you need to do to take a lead.
Start your competitor research with a specific goal in mind:
- Are you trying to increase your website traffic?
- Differentiate yourself from the competition?
- Improve your search engine ranking?
- Find out where your competitors advertise?
- Improve your social media strategy?
In this article, we will have a look at simple steps on how to get analysis done in less time.
- Evaluate their Website Content: The very first thing you want to do is always check their site articles and also determine the method by which they’ve generated these articles and the way that it really is coordinated. Quality articles along with appropriate company, these two matters are important ranking indicators and you also should receive it directly to the website. By viewing your opponent’s website, you’ll find yourself a clearer idea about what can be the top-performing webpages and the reason why they’re standing at high rankings. Right out of their internet page material into their own site articles, assess every article bit and also determine exactly which will be the parts wherever your blog falls guiding and get started focusing with it.
- Focus on their Branding Strategies: Focus on their brands, Do they have a logo, what’s the logo color, & make a strategy for your brands to grow business more efficiently.
- Find out what tools they’re using: Analyze what website tools or plugins they are using and compare them with your website. Tools like BuzzSumo, that allow you to analyze content, can be a good way to find competitors too. Use a free service like Builtwith to take a look at the tools and plugins your competitors are running on their websites. You will see where the website is hosted, what Email services they use, and maybe you got an idea for your website too.
- Track their Social Media Activity: Track your competitors social media activity, best & easiest way is to follow their pages & see what they publish on Facebook, twitter, LinkedIn, Instagram. From that you will definitely understand your social media plan, & make strategy on that so that you’ll be able to grow your brand in less time and more efficiently. There are many social media tracking tools out there, but don’t waste your money on expensive tools.
- Look at their Pricing Strategy: Go to their website, Analyze what features they are providing and the pricing also. Then, compare with your prices, and make your price that attracts customers with discounts & offers.
- Sign up for their Newsletter: If they have a newsletter, sign up for it so that you can keep tabs on what they’re doing. Try to contact customer care service with a common & group of questions. See what they respond to. You can also make a purchase from your competitor’s website, this will help you to track their process better.
Learn our Digital Marketing Course in Lucknow, and you will be able to do competitor analysis. You’ll also learn website development, SEO, SMO, Google ads & much more.
Strength and development come distinctly through nonstop attempt and struggle. Without sheer commitment and continuous effort, there can’t be a constant accomplishment.
NADM(National Academy of Digital Marketing) set the example for this. NADM wants to show genuine gratitude to National Educational Brilliance Awards for Nominating our institute as the Best Digital Marketing Institute of the year 2021 in Lucknow, Uttar Pradesh. It feels honored and extremely thankful to all the people who have helped build the institute’s level and become a successful Digital Marketing Training Institute. Our Digital Marketing Institute in Lucknow sets the global standard in digital marketing.
New Vision Digital is the ideal stage to drive your abilities and ability towards an advanced and significant profession. We give a level design to think out-about the container, learn innovations, take on duties and develop expertly. As far as we might be concerned, this implies assisting with forming a pleasing workplace.
National Academy of Digital Marketing(NADM) is the 1st agency based Digital Marketing Institute in Lucknow, which provides the best courses in both offline and online forms. The Course includes:
- A digital booster program.
- Digital wizard program.
- Digital explorer program.
- Digital achievers program with 60+ Modules
NADM aims to provide the best training to students who are willing to pursue a career in digital marketing. Our digital marketing training course will enhance your knowledge about search engine marketing, social media optimization like Facebook, Instagram, blogging, Google AdWords, affiliate marketing, influencer marketing, Email marketing, content marketing, YouTube marketing, online PR and many more. Get to learn more and in-depth about digital marketing that will add more value to your skills. Our institute provides 100% placement assistance to excellent and reputed organizations to start your career. Hence, there is an excellent reason to join our academy. Our courses are designed and delivered by expert practitioners who excel in a variety of digital specialism.
NADM remains on top of things with Digital Marketing patterns. We leave no stones unturned in preparing our understudies into Digital Marketing Experts and ingraining the information. Take in about computerized promoting from the best institute of advanced advertising in Lucknow.
- About Social Media Manager
A social media manager develops a company’s social media strategy and
manages their social channels. This often includes Facebook, Instagram,
Twitter, Snapchat, YouTube and Pinterest. In addition to being the voice of a
brand, social media managers analyze the results of their campaigns by
tracking engagement metrics such as likes, clicks and shares.
- Skills required to become Social Media Manager
- They Must Have Solid Communication Skills.
- They Must Be Social and should think out of the box.
- They Must Have Personality & Creativity.
- They Must Be Up on Digital Data.
- They must be Creative and should have Logical thinking.
- They Must Write & Edit Well.
- They Must Have Visual as well as Content Writing skills.
- They Must Be Flexible & Adaptable.
- They Must Be Great Marketers.
- They Must Have Excellent Customer Service Skills.
- Pros of becoming a Social Media Manager
1. It’s social media.
The variety of platforms and the variety of possibilities of these platforms
makes it highly addictive. Social media makes things a lot more direct, a lot
more fun and a lot more interesting.
2. You get to talk to awesome people every single day
You can generate conversations and create real friendships through these
channels. The people in your community are there because they believe in
3. It’s fast interaction
If you want a question answered ASAP, you can get it answered and vice
versa. Social media provides the perfect platform to listen and respond. It’s
live and it’s constant.
4. Opportunities are endless
The amount of different content you can post to social media is endless.
Example-Quotes, images, infographics, jokes, articles, facts, videos etc.
5. You can get ahead of the competition
If you can think of innovative ways to use social media, and know how to
use each platform to its own advantage, you’ll definitely succeed in a
career of social media.
6. You can learn a lot
Companies are trying out different strategies every day. Some of them
work and some of them don’t. But the ones that work you can definitely
learn from it.
- Cons of becoming a Social Media Manager
1. It’s time consuming
When it comes to social media, it’s important to spend time doing tasks that
are going to benefit you and your company. But you’ve also got to be
willing to spend as much time as possible researching new trends, learning
them and putting them into practice.
2. You deal with complaints
Social media is becoming the new way of dealing with customer
service. Instead of phoning up or sending an email, people now take to
Twitter and Facebook to share their opinions, so you have to take actions
on their complaints.
3. Social media never stops
No matter what time of the day it is, you’ve got to be active. The online
community never sleeps, so you should be active 24×7.
4. You represent your company
Representing your company on social media means you are the first
impression they get of your company. Act negatively and it reflects your
company and your community in a bad way.
We’re all aware of how negative things can get on social media. It’s up to
you how you deal with it. This is where your characteristics need to be
strong and positive.
6. Its not easy
A lot of people want a job in social media because they think they’re going
to spend all of their time browsing through Twitter, pinning things on
Pinterest and uploading images to Instagram. Idea creation, promotion,
analysis and evaluation are just some of the other tasks you’ll have to do
as a social media manager.
- Types of Job Roles Social Media Manager
1) Social Media Manager
They are responsible for representing their company’s brand on social as
well as developing social media campaigns.
2) Social Media Strategist
They may be responsible for promoting events, contests, or new products
on their organization’s social channels. They also look at the performance
of their content in order to measure and report social ROI to the higher-ups
3) Social Media Specialist
They are mostly concerned with implementation. They write social copy,
draft replies to messages and comments, and stay on top of key trends in
social media. They’ll network with key influencers in their industry to spread
their brand message and make valuable connections.
- Best social media marketing course
Social Media Marketing course is offered by NADM-National Academy of
Digital Marketing an initiative by Digital Juggler.
The course covers social media strategy basics first and then branches out
into how to keep a social media following engaged. The final few lessons
explore content creation and how to appeal to a social media audience from
a business standpoint. For Social Media marketing there are a different
set of courses for Google analytics there are different courses. They will
provide digital marketing certification also. Their many other institutes
also but they don’t give real-time field experience. They only provide
fundamental trainings. But NADM is India’s first agency based institute
where you will get advanced learning experience.
Start your own business with a group of other small business by learning
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building Backlinks.
- Write a Compelling Title Tag and Meta Description.
- Title tags and meta descriptions are the headline and summary that appear on a search engine results page (SERP). They help tell both people and search engines what a specific web page is all about.
- A title tag should include relevant keywords and phrases that describe what that page is about. So if the title you create is not relevant for the page, Google can choose to show a different title instead and affect your ranking.
- Meta description should be unique for every page of your website and should inspire curiosity and have relevant keywords about what searchers will get.
- Optimize Your Images.
- Use the right file format to increase user experience.
- Resize your image in lesser dimensions.
- Use keyword in filename and alt tags to rank better.
- Optimize the image title with appropriate keywords.
- Use unique images instead of stock photos to help your search ranking
- Ensure that your text complements the images.
- Optimize Your Page Speed.
- Use a CDN (Content Delivery Network).
- Avoid images of large size.
- Reduce the number of HTTP requests if possible.
- Use Internal Linking.
- Internal links will also provide search engines with more information about the depth of your insights and what you have to offer customers.
- Internal links help the algorithms find other information you have to offer on a particular subject so they are able to link the various pieces together and grasp the value of the user experience you offer visitors.
- Improve the User Experience on Your Website.
- Useful: Your content should be original and fulfill the needs of the user without any irrelevant or fake content.
- Desirable: Image, identity, brand, and other design elements are used to evoke emotion & appreciation to impact the user’s mind with the description about the webpage and about the section.
- Findable: Content needs to be navigable and locatable onsite and offsite with proper internal and external links to make easier for user to navigate your webpage.
- Include Keywords in Your URL.
- URLs are an integral part of an effective SEO strategy. Consider them to be one of the key ingredients to make your website easily accessible on the internet.
- Your site’s URLs should be defined in a consistent way that fits into a logical structure. The URL structure you decide on should reflect how your site’s content is organized and the URLs should contain the keywords that your visitors use to find your site.
- Focus on Getting More Authoritative Backlinks.
- A Backlinks is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.”
- The best Backlinks are both authoritative and relevant.
- Create and promote relevant, industry leading content to the right group of authoritative websites.
- The best Backlinks are both authoritative and relevant.
- Publish Long-form Content.
- Long form content ranks very well; so aim to set a goal of 2,000 words for your long-form content.
- Long-Form Content Garners More Backlinks ;so those additional Backlinks will help you rank with the SERPs.
- Social Media Hearts Long-Form Content ; One of the best ways to draw in a large audience and increase engagement, as well as conversions is to create content, that’s shareable on social media as long-form content performs better as compared to short-form content.
- Always Focus on Quality over Quantity in long-form content.
How to Start Career in Digital Marketing?
By looking at the current trend everyone one is dependent on the digital platform. Be it a small or medium business owner, entrepreneur, fresher have realized the current need of the market is of Digital marketing. Also, a lot of them have switched to an E-Commerce model, thereby earning profit from them. Digital marketing helps to reach to the passive audience by your online presence.
Today half of the world population has got the internet facility. That’s why appearing on these online portals that people operate the most, is the best idea. This is how you can improve your brand recognition. To interact with your target audience and to understand their expectations from your brand, Digital marketing is the only tool which gives you this chance.
Career options in Digital Marketing
Digital marketing is a huge field for each individual. There are different blends of digital marketing platform.
- In case you have a good orientation skill or a creative video editing or photo editing skills you can target your audience on YouTube, Instagram or any other social media platform.
- Else if you have good writing skills you can advertise through Blogging and affiliate marketing. Digital marking has many plans for each individual.
- Digital marketing gives you freelance also. As a freelancer, you can help small businesses in becoming bigger, in reaching to all potential customers. Freelancing is a good option for you to start.
- There are many forms and uses of high-quality digital marketing, including banner ads, email marketing, content marketing, and social media posts.
Thus, by learning how to creatively market yourself digitally, you open up a wide range of possibilities for opportunities. It gives you the option of Freelancing also which can be done from your home by getting all the comforts. Isn’t a great career option? which you are getting in digital marketing. The only need is to have a good practical approach for better understanding and knowledge.
How to master yourself in Digital Marketing?
Learning Digital marketing always practical approach is required because it gives real-time experience about the current market trend in Digital marketing.
Nowadays there are many digital marketing courses available online and offline both. Now nothing is impossible whether you want to start your own business, re-establish your business or thinking of new career everything is possible with digital marketing. Only thing is initially you have to invest some time in learning new skills. Many materials are available on the internet to study Digital marketing. But according to my personal experience, these will only give base knowledge about digital marketing they won’t build your fundamentals. Sometimes you need to have fieldwork to delve into a new trend or certain personal guidance.
You can join Digital marketing online/offline training programs in Digital marketing agencies. Where you can get in touch with their mentors for personal guidance. Among them, I came across to best digital marketing training in Lucknow. They provide online training also. NADM-National Academy of Digital Marketing an initiative by Digital Jugglers. Here training is provided by Digital marketing experts. They provide different blends of courses which will be helpful in that particular domain. For Social Media marketing there are the different set of courses for Google analytics there are different courses. They will provide digital marketing certification also. There are many other institutes also, but they don’t give real-time field experience. They only provide fundamental training. But NADM is India’s first agency-based institute in Lucknow where you will get advanced learning experience.
So, give a chance to you and your career with Digital Marketing and leave no reasons which will stop from your success.
taking about current market trend everyone is trying to come on virtual platform. Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
Digital marketing is a huge filed for each individual there are different blends of digital marketing platform. In case a person has good orientation skill or a creative video editing or photo editing skills he can target his audience on youtube, instagram or many other social media platform. If a person has good writing skills he can advertise through Blogging and affiliate marketing. Digital marking has many plans for each individual. There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for opportunities. The only need is to have good practical approach for better understanding and knowledge. For Learning Digital marketing always practical approach is required because it gives real time experience about current market trend in Digital marketing.
There are people who need guidance in this field . There are many digital marketing courses available online. Many materials available on the internet to study Digital marketing. But according to my personal experience, these will only give base knowledge about what is digital marketing is they won’t build your fundamentals. Sometimes you need to have fieldwork to delve into a new trend or certain personal guidance.
You can join Digital marketing online/offline training programs in Digital marketing agencies. Where you can get in touch with their mentors for personal guidance. Among them, I came across to best digital marketing training in Lucknow. They provide online trainings also. NADM-National Academy of Digital Marketing an initiative by Digital Juggler. Here training is provided by Digital marketing experts. They provide different blends of courses which will be helpful in that particular domain. For Social Media marketing there are different set of courses for Google analytics there are different courses. They will provide digital marketing certification also. There many other institute also but they don’t give real-time field experience. They only provide fundamental trainings. But NADM is India’s first agency based institute where you will get advanced learning experience.
NADM- The best solution to get online training in Digital Marketing with Digital Marketing experts
in the current Pandemic situation, all small and big businesses are coming on the digital platform. Some are already on a digital platform, but still, some business wants to come on this interactive platform. During this time the digital platform has given a new face and pace to the current market scenario. Digital Marketing is a kind of component which helps to promote products and services through online based digital technologies.
Digital Marketing is giving new opportunities to people to start their own business by having a minimal budget in their hand. As said this platform is still new for people. NADM- (National Institute of Digital Marketing – An Initiative by Digital Juggler) is providing you online training digital marketing platform. Marketing is not an option anymore it has become a need to face a competitive market.
NADM started 5 years ago as an initiative of Digital Jugglers- The Best Digital Marketing Company in Lucknow. NADM enable technical enthusiasts, fresher, start-ups, professionals, entrepreneurs with digital marketing tools that will broaden your career in digital marketing. With National Institute of Digital Marketing, you can expertise in Digital marketing and learn about digital marketing tools and different social marketing tools.
NADM- National Institute of Digital Marketing is India’s first agency based institute where you will get advanced learning experience. You will be trained with the best marketing experts by just sitting at your home and by being save through digital marketing live classes and digital marketing live training.
Through this online Digital marketing course, you will get employment chance, numerous option to start your career, opportunity to become part of the fastest growing industry. For your business you will be able to generate more leads through the internet, you will learn how to promote your business online, bring more customers with marketing tool and sell your products on e-commerce.
NADM is having special online training digital marketing programs: Hurry Up!! Grab this best learning opportunity with the best institute
15 Days Program
Digital Marketing Certified Course
Duration: 15 Days
Fee: 7999 -> 3999
Social Media Marketing (SEM)
Website Development using Word Press
Search Engine Optimization (SEO)
Google Awards- Search and Digital Ads
2 Months Program
100% Placement Assistance
Free Access to workshop
2 Months Program
Fee: 24,999 -> 12,999
Social Media optimisation (SMO)
Search Engine Optimisation (SEO)
Google Awards – Search ADS
Good Awards- Display Ads
Starting a Digital Business