Digital Marketing Introduction

Module 1: – Overview of Digital Marketing.

1. Fundamentals of Digital Marketing.
2. Aspects of Digital Marketing.
3. Digital Marketing Policies & Principles.
4. Digital Marketing Careers.

Module 2: – Stages in the Business Plan

1. Learn Digital Marketing Campaign Plan.
2. Digital Marketing Plan Objectives.
3. Digital Marketing Case Studies.
4. Digital Key Elements.
5. Define Business Objectives

Module 3: – Digital Marketing Strategy Analysis

1. Market Competitor Analysis
2. SWOT Analysis
3. Develop a Strategy

Web Development

Module 4: – Introduction to Web Development.

1. Types of Website.
2. Need of Website.
3. Domain & Hosting.
4. Content Management System (CMS) Overview.
5. Website Designing: Practical Session.

Module 5: – Basics of WordPress.

1. Introduction to WordPress.
2. WordPress Installation
3. Themes Installation.
4. Demo Content Import.
5. How Do Plugins Work.
6. Add Widgets
7. Page and Post Creation: Practical Session.

Module 6:- Landing Page Creation Using WordPress.

1. Landing Page Introduction
2. Landing Page Plugins Installation
3. Customize Landing Page Template
4. Contact form Creation
5. Email Setup

Module 7: – Technical WordPress Development

1. Page Creation
2. Elementor Page Builder
3. WpBakery Page Builder
4. WooCommerce Platform
5. WP Security Mechanism

Search engine Marketing (SEM)

Module 8: – How Search Engine Works

1. Search engine marketing Overview
2. Search Engine Working
3. Comparison between SEO & PPC

Search Engine Optimization (SEO)

Module 9: – All About SEO.

1. Search Engine Overview.
2. Know About SERP’s.
3. Fundamentals of SEO.
4. Types of Ranks
5. SEO Algorithms.
6. Understanding why SEO Suits Your Business: Practical Session.

Module 10: – Basics of HTML.

1. Basic Structure of HTML.
2. Elements of HTML.
3. HTML Website Analysis: Practical Session.

Module 11: – Keywords.

1. Keyword Definition.
2. Why Keyword is Important in SEO.
3. Keyword Research Tools.
4. Choose the Right Keywords.
5. Keyword Research for Websites: Practical Session.

Module 12: – SEO Content Writing.

1. SEO Content Writing.
2. Avoid Penalties in SEO.
3. Usage of Specific Keywords.
4. Content Writing for SEO: Practical Session.

Module 13: – Webmaster Tool – Google Search Console.

1. Webmaster Tools Overview.
2. Verification of Webmaster Code.
3. Sitemap Submission.
4. Advance Reports.
5. Usage of Tools: Practical Session.

Module 14: – SEO On-Page (WordPress).

1. Basics of SEO.
2. SEO Audit
3. On Site Optimization.
4. Optimize Head Section with Meta Tags.
5. Optimize Website Body Content.
6. URL’s & Structuring of Website.
7. On – Page SEO: Practical Session.

Module 15: – Technical SEO On-Page (Html/php/Asp.net).

1. Overview of Advance SEO
2. Analysis of Websites
3. About C-panel, FTP and File manager
4. Optimize Header Section, Body Content, Images, URL
5. Optimize for Featured Snippets(Schema)
6. Page Speed Optimization

Module 16: – Off Page SEO (Link Building).

1. Basic Fundamentals of Link Analysis.
2. Competitor’s Backlink Analysis.
3. Learn about DA-PA of Websites.
4. Types of Backlinks
5. Building High Quality Backlinks: Practical Session.

Module 17: – SEO TOOLS – Competition Analysis.

1. Digital Marketing Competition Study Using SEMRush
2. Digital Marketing Competition Study Using Ahrefs

Module 18: – Local & International SEO.

1. Learn About International SEO.
2. International SEO Best Practices.
3. Local SEO Practices.
4. How to optimize your GMB profile.
5. How to build NAP citations.
6. Local SEO Optimization: Practical Session.

Module 19: App Store Optimization

1. Basics & Intermediate ASO.
2. App Keyword Optimization.
3. IOS & Google Play Store Optimization.
4. Procedure to Optimize.

Pay Per Click Advertising (Google Adwords)    

Module 20: – PPC (Pay – Per – Click Advertising).

1. Overview of Google Ads
2. Overview of PPC Advertising
3. How Adwords Auctions Work & Bidding
4. Overview Campaign Structure
5. Setting Up Of Billing &Account.
6. Bidding Strategies

Module 21: – Search Ad (Google Adwords)

1. Search Ads Overview.
2. Keyword Research through Keyword Planner
3. Keyword Match Types
4. Setup Budget and Bidding
5. Location and Audience Selection
6. Setting Up Conversion Tracking
7. Search Ad Campaign Creation: Practical Session.

Module 22: – Display Ad (Google Adwords)

1. Display Ads Overview.
2. About Google Display Network
3. About targeting for Display Network campaigns
4. About Contextual Targeting
5. Setup Budget and Bidding
6. Location and Audience Selection
7. Display Ad Campaign Creation: Practical Session.

Module 23: – Video Ad (Google Adwords)

1. Video Ad Campaign Overview.
2. Types of Video Ad
3. Choose Goal
4. Spend Budget Effectively
5. Setup Campaign Targeting
6. Video Ad Campaign Creation: Practical Session.

Module 24: – Shopping Ad (Google Adwords)

1. Shopping Ad Campaign Overview.
2. Types of Shopping Ad
3. Product Shopping Ad, Showcase Shopping Ad
4. Merchant Account Overview
5. Bidding & Daily Budget
6. Shopping Ad Campaign Creation: Practical Session.

Module 25: – Google Merchant Center

1. Overview of Google Merchant Center
2. Set up a Google Merchant Center account
3. Link your Merchant Center and Google Ads accounts
4. Shopping Ads Overview
5. Google Merchant Center: Practical Session.

Module 26: – Bing Ads.

1. Creation of Bing Ads Account.
2. Setup a Bing Ads Campaign.
3. Bing Ads: Best Practices.

Graphics & Video Designing

Module 27:- All About Graphic Designing.

1. Introduction to Graphic Designing.
2. Designing of Gif’s & Posts.
3. Graphic Designing Types.
4. Graphic Designing Tools – Canva.

Module 28: – Video Designing.

1. Designing & Creation of Videos.
2. Kinds of Video Designing.
3. Significance of Video Marketing.
4. Video Designing- Animoto

Social Media Marketing/Optimization

Module 29: – Social Media Optimization.

1. Overview of Social Media Optimization.
2. Significance of Social Media in today’s Era.
3. Use of Social Media Networks
4. Grow Brands in Organic Way

Module 30: – Social Media Marketing.

1. Social Media Marketing Overview.
2. Social Media Marketing Techniques
3. Social Media Marketing Platforms.
4. Generate Leads/Sales through Social Media

Module 31: – Facebook Marketing Fundamentals.

1. Setup Facebook Business Page.
2. Optimize Facebook Pages Organically
3. Page & Theme Customization & Posting on Facebook.
4. Group Posting
5. Job Posting
6. Shop Creation
7. How to Effectively Use Facebook to Reach Customers.
8. Hashtags Research
9. Facebook Posting: Practical Sessions.

Module 32: – Facebook Advertising.

1. Overview of Facebook Advertising
2. Boost Facebook Post
3. Create Facebook Ad
4. Setup Business Manager, Ad Manager, Ad Account
5. Run Facebook ad through Ad Manager
6. Types of Facebook Ad
7. Campaign Creation
8. Select Right Audience, Right Location
9. Budget Optimization
10. Bidding Strategies
11. Lead ad, Brand Awareness Ad, Conversion Ad
12. Catalogue Creation
13. Create Store Locations

Module 33: – Remarketing Ads/Recall.

1. Remarketing Overview.
2. Benefits of Remarketing Ads
3. About Cookie
4. Facebook Pixel Setup – Online/Offline Events
5. Create Custom Audiences
6. Reach audiences who already know you
7. Create Remarketing Campaign- Practical Sessions.

Module 34: – Instagram Marketing.

1. Instagram Business Profile Creation.
2. Profile Customization & Posting on Instagram.
3. Optimizing Content & Hashtags Research
4. Promote Post of Instagram
5. Audience targeting, Budget, Location
6. Instagram Ads Using Facebook Ad Manager: Practical Session
7. How to Effectively Use Instagram to Reach Customers.
8. Instagram Posting: Practical Sessions.

Module 35: – Twitter Marketing.

1. Twitter Page Creation.
2. Page Customization & Posting on Twitter.
3. How to Effectively Use Twitter to Reach Customers.
4. Twitter Posting: Live Exercises.
5. Twitter Advertising
6. Create Campaigns
7. Choose Right objective
8. Target Right Audience, Locations
9. Setup Budget and Ad Creation: Practical Sessions

Module 36: – LinkedIn Marketing.

1. LinkedIn Profile Creation.
2. LinkedIn Page Creation
3. Page Customization & Posting on LinkedIn.
4. Group Creation and Posting
5. How to Effectively Use LinkedIn to Reach Customers.
6. LinkedIn Posting: Live Exercises.
7. LinkedIn Advertising
8. Create Campaigns
9. Choose Right objective
10. Target Right Audience, Locations
11. Setup Budget and Ad Creation: Practical Sessions

Module 37: – Quora Marketing.

1. Definition & Importance of Quora.
2. How to Build a Great Quora Profile.
3. Quora Traffic Building Tactics.

Module 38: – YouTube Marketing.

1. Setup & Creation of YouTube Channel.
2. YouTube Channel Art
3. Optimize YouTube Channel
4. Upload Videos
5. Content Creation
6. Hashtags Research
7. Personalizing & live streaming YouTube: Practical Sessions.

Module 39: -Advance YouTube Marketing

1. YouTube Channel Monetization
2. Professional Account Setup
3. Youtube Thumbnail
4. Annotations
5. Youtube cards
6. Youtube studio

Module 40: -Selling through Marketplace

1. Selling in Facebook marketplace
2. Flipkart marketplace
3. Amazon marketplace

Module 41: – Working of Online Reputation Management with SM Tools.

1. Study of Brand Connection.
2. Social Media Building & Growth Tools.
3. Planning of Social Media Calendar
4. Importance of ORM in Business
5. ORM Strategies – Google Reviews, Facebook Reviews & Ratings, Glassdoor, Blogging
6. ORM: Case Study

Inbound Marketing

Module 42: – Inbound Marketing Overview

1. Overview of Inbound Marketing.
2. Inbound Marketing v/s Outbound Marketing
3. Benefits of Inbound Marketing
4. Inbound Marketing Strategies

Module 43: – Analyze and Optimize conversion funnel

1. Overview of Conversion Funnel
2. The Levels of a Conversion Funnel
3. Ways to Build Reach Through Digital Marketing
4. Digital Reach Building Strategy

Module 44: – Landing Page & Conversion Optimization

1. Landing Page Optimization
2. Landing Page Optimization Tools
3. A/B Testing Statistics
4. Good Conversion Rate for Landing Pages

Email Marketing

Module 45: – Email Marketing Overview.

1. Email Marketing Basics.
2. Email Marketing Strategies.
3. Stages to Create an Effective Email Copy.
4. How to Draft Emails: Practical Session.

Module 46: – Creating a High-Performing Email.

1. Build Pop-up form
2. Create High Quality Email – Practical Session.

Module 47: – Create a Perfect Email Newsletter.

1. Email Marketing through Mailchimp
2. Connect Website with Mailchimp: Live Exercises
3. Send Emails: Practical Session.

Module 48: -Learn With Smart Devices.

1. WhatsApp Marketing.
2. SMS Bulk Marketing.

Google Analytics

Module 49: – Google Analytics.

1. Overview of Google Analytics
2. Setting up Google Analytics Account.
3. Link Google Analytics with Website.
4. Manage Account & Users.
5. Analysis & Reporting
6. Learn about Goals & Funnels.
7. Segments & Filters.
8. Events Tracking.
9. Custom Dimensions & Metrics.
10. Conversion to Attribution Modeling.

Module 50: – Google Tag Manager.

1. Google Tag Manager Overview
2. Benefits of Google Tag Manager
3. Setting up and Install Google Tag Manager
4. Tags, Trigger, Variables
5. Collecting data using the Data Layer, variables, and events
6. Using additional tags for marketing and remarketing

Module 51: – YouTube SEO.

1.    Fundamentals of Youtube SEO

2.    Optimize Videos for YouTube Search

3.    Right Keyword Selection

4.    Choose the Right Tags

5.    Best Practices of Youtube SEO: Practical Session.

Module 52: – Growth Hacking.

1. Growth Hacking – Overview.
2. Growth Hacking Tools.
   • Hotjar
   • Google Trends
   • ChatBot
   • Google Tag Manager
   • Uber Suggest
   • Google Page Speed
   • Market Finder
   • Shopping Insight
3. Growth Hacking: Case Studies.

Influencer & Blogging

Module 53: – Influencer Marketing & Blogging.

1. Overview of Influencer marketing & Blogging.
2. Creating an Influencer Marketing Strategy.
3. Type of Influencer Marketing Campaign
4. Find the Right Influencers
5. Earn Money as an Influencer.

Module 54: – Affiliate Marketer.

1. Affiliate Marketing Overview.
2. How to Become an Affiliate Marketer
3. Sign Up for Best Affiliate Programs
4. Introduction to Affiliate Panel.
5. Choose a Niche
6. Build Your Audience

Module 55: – Blogging.

1. Blogging Overview.
2. Choose the Right Topic (Niche).
3. com and WordPress
4. Make Strategy Plans for Blogging
5. Monetize Website to Earn Money

Module 56: – Google AdSense – Earn Money from Website Monetization

1. Right type of website for Google AdSense
2. Website Monetization: Live Exercises.
3. Create an Adsense Account
4. Start making money with Google AdSense on YouTube

Module 57: – Freelancing as a Career– Earn Money with it.

1. Freelancing Overview.
2. Freelancing Fields in digital marketing.
3. Market Analysis
4. Create a Freelancer Profile.
5. Find Digital Marketing Clients/Projects – Practical Session.

Module 58: – How to start your own Digital Marketing Agency.

1. Steps to Start a Digital Marketing Agency
2. Develop the Necessary Skills
3. Develop the Right Business Model
4. Competitor Analysis
5. Select your Niche
6. Generate Leads and Explore your Brand

Module 59: – Digital Marketing Automation.

1. Overview of Digital Marketing Automation
2. Digital Marketing Automation Tools
3. Client Reporting Tools: Practical Session.
4. Hootsuite Overview.

Interview Process

Module 60: – Communication & Interview Skills Development.

1. How to Create Professional Resume.
2. Enhance Your Communication Skills.
3. Be an Appropriate Learner of Languages.
4. Preparation to Crack Mock Interviews.