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Digital Marketing Courses in Lucknow - NADM
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Modules

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Digital Marketing Introduction

  1. Fundamentals of Digital Marketing.
  2. Aspects of Digital Marketing.
  3. Digital Marketing Policies & Principles.
  4. Digital Marketing Careers.
  1. Learn Digital Marketing Campaign Plan.
  2. Digital Marketing Plan Objectives.
  3. Digital Marketing Case Studies.
  4. Digital Key Elements.
  5. Define Business Objectives
  1. Market Competitor Analysis
  2. SWOT Analysis
  3. Develop a Strategy

Web Development

  1. Types of Website.
  2. Need of Website.
  3. Domain & Hosting.
  4. Content Management System (CMS) Overview.
  5. Website Designing: Practical Session.
  1. Introduction to WordPress.
  2. WordPress Installation
  3. Themes Installation.
  4. Demo Content Import.
  5. How Do Plugins Work.
  6. Add Widgets
  7. Landing Page Creation: Practical Session.
  1. Landing Page Introduction
  2. Landing Page Plugins Installation
  3. Customize Landing Page Template
  4. Contact form Creation
  5. Email Setup
  1. Page Creation
  2. Elementor Page Builder
  3. WpBakery Page Builder
  4. WooCommerce Platform
  5. WP Security Mechanism

Search engine Marketing (SEM)

  1. Search engine marketing Overview
  2. Search Engine Working
  3. Comparison between SEO & PPC

Search Engine Optimization (SEO)

  1. Search Engine Overview.
  2. Know About SERP’s.
  3. Fundamentals of SEO.
  4. Types of Ranks
  5. SEO Algorithms.
  6. Understanding why SEO Suits Your Business: Practical Session.
  1. Basic Structure of HTML.
  2. Elements of HTML.
  3. HTML Website Analysis: Practical Session.
  1. Keyword Definition.
  2. Why Keyword is Important in SEO.
  3. Keyword Research Tools.
  4. Choose the Right Keywords.
  5. Keyword Research for Websites: Practical Session.
  1. SEO Content Writing.
  2. Avoid Penalties in SEO.
  3. Usage of Specific Keywords.
  4. Content Writing for SEO: Practical Session.
  1. Webmaster Tools Overview.
  2. Verification of Webmaster Code.
  3. Sitemap Submission.
  4. Advance Reports.
  5. Usage of Tools: Practical Session.
  1. Basics of SEO.
  2. SEO Audit
  3. On Site Optimization.
  4. Optimize Head Section with Meta Tags.
  5. Optimize Website Body Content.
  6. URL’s & Structuring of Website.
  7. On – Page SEO: Practical Session.
  1. Overview of Advance SEO
  2. Analysis of Websites
  3. About C-panel, FTP and File manager
  4. Optimize Header Section, Body Content, Images, URL
  5. Optimize for Featured Snippets(Schema)
  6. Page Speed Optimization
  1. Basic Fundamentals of Link Analysis.
  2. Competitor’s Backlink Analysis.
  3. Learn about DA-PA of Websites.
  4. Types of Backlinks
  5. Building High Quality Backlinks: Practical Session.
  1. Digital Marketing Competition Study Using SEMRush
  2. Digital Marketing Competition Study Using Ahrefs
  1. Learn About International SEO.
  2. International SEO Best Practices.
  3. Local SEO Practices.
  4. How to optimize your GMB profile.
  5. How to build NAP citations.
  6. Local SEO Optimization: Practical Session.
  1. Basics & Intermediate ASO.
  2. App Keyword Optimization.
  3. IOS & Google Play Store Optimization.
  4. Procedure to Optimize.

Pay Per Click Advertising (Google Adwords)

  1. Overview of Google Ads
  2. Overview of PPC Advertising
  3. How Adwords Auctions Work & Bidding
  4. Overview Campaign Structure
  5. Setting Up Of Billing &Account.
  6. Bidding Strategies
  1. Search Ads Overview.
  2. Keyword Research through Keyword Planner
  3. Keyword Match Types
  4. Setup Budget and Bidding
  5. Location and Audience Selection
  6. Setting Up Conversion Tracking
  7. Search Ad Campaign Creation: Practical Session.
  1. Display Ads Overview.
  2. About Google Display Network
  3. About targeting for Display Network campaigns
  4. About Contextual Targeting
  5. Setup Budget and Bidding
  6. Location and Audience Selection
  7. Display Ad Campaign Creation: Practical Session.
  1. Video Ad Campaign Overview.
  2. Types of Video Ad
  3. Choose Goal
  4. Spend Budget Effectively
  5. Setup Campaign Targeting
  6. Video Ad Campaign Creation: Practical Session.
  1. Shopping Ad Campaign Overview.
  2. Types of Shopping Ad
  3. Product Shopping Ad, Showcase Shopping Ad
  4. Merchant Account Overview
  5. Bidding & Daily Budget
  6. Shopping Ad Campaign Creation: Practical Session.
  1. Overview of Google Merchant Center
  2. Set up a Google Merchant Center account
  3. Link your Merchant Center and Google Ads accounts
  4. Shopping Ads Overview
  5. Google Merchant Center: Practical Session.
  1. Creation of Bing Ads Account.
  2. Setup a Bing Ads Campaign.
  3. Bing Ads: Best Practices.

Graphics & Video Designing

  1. Introduction to Graphic Designing.
  2. Designing of Gif’s & Posts.
  3. Graphic Designing Types.
  4. Graphic Designing Tools – Canva.
  1. Designing & Creation of Videos.
  2. Kinds of Video Designing.
  3. Significance of Video Marketing.
  4. Video Designing- Animoto

Social Media Marketing/Optimization

  1. Overview of Social Media Optimization.
  2. Significance of Social Media in today’s Era.
  3. Use of Social Media Networks
  4. Grow Brands in Organic Way
  1. Social Media Marketing Overview.
  2. Social Media Marketing Techniques
  3. Social Media Marketing Platforms.
  4. Generate Leads/Sales through Social Media
  1. Setup Facebook Business Page.
  2. Optimize Facebook Pages Organically
  3. Page & Theme Customization & Posting on Facebook.
  4. Group Posting
  5. Job Posting
  6. Shop Creation
  7. How to Effectively Use Facebook to Reach Customers.
  8. Hashtags Research
  9. Facebook Posting: Practical Sessions.
  1. Overview of Facebook Advertising
  2. Boost Facebook Post
  3. Create Facebook Ad
  4. Setup Business Manager, Ad Manager, Ad Account
  5. Run Facebook ad through Ad Manager
  6. Types of Facebook Ad
  7. Campaign Creation
  8. Select Right Audience, Right Location
  9. Budget Optimization
  10. Bidding Strategies
  11. Lead ad, Brand Awareness Ad, Conversion Ad
  12. Catalogue Creation
  13. Create Store Locations
  1. Remarketing Overview.
  2. Benefits of Remarketing Ads
  3. About Cookie
  4. Facebook Pixel Setup – Online/Offline Events
  5. Create Custom Audiences
  6. Reach audiences who already know you
  1. Instagram Business Profile Creation.
  2. Profile Customization & Posting on Instagram.
  3. Optimizing Content & Hashtags Research
  4. Promote Post of Instagram
  5. Audience targeting, Budget, Location
  6. Instagram Ads Using Facebook Ad Manager: Practical Session
  7. How to Effectively Use Instagram to Reach Customers.
  8. Instagram Posting: Practical Sessions.
  1. Twitter Page Creation.
  2. Page Customization & Posting on Twitter.
  3. How to Effectively Use Twitter to Reach Customers.
  4. Twitter Posting: Live Exercises.
  5. Twitter Advertising
  6. Create Campaigns
  7. Choose Right objective
  8. Target Right Audience, Locations
  9. Setup Budget and Ad Creation: Practical Sessions
  1. LinkedIn Profile Creation.
  2. LinkedIn Page Creation
  3. Page Customization & Posting on LinkedIn.
  4. Group Creation and Posting
  5. How to Effectively Use LinkedIn to Reach Customers.
  6. LinkedIn Posting: Live Exercises.
  7. LinkedIn Advertising
  8. Create Campaigns
  9. Choose Right objective
  10. Target Right Audience, Locations
  11. Setup Budget and Ad Creation: Practical Sessions
  1. Definition & Importance of Quora.
  2. How to Build a Great Quora Profile.
  3. Quora Traffic Building Tactics.
  1. Setup & Creation of YouTube Channel.
  2. YouTube Channel Art
  3. Optimize YouTube Channel
  4. Upload Videos
  5. Content Creation
  6. Hashtags Research
  7. Personalizing & live streaming YouTube: Practical Sessions.
  1. YouTube Channel Monetization
  2. Professional Account Setup
  3. Youtube Thumbnail
  4. Annotations
  5. Youtube cards
  6. Youtube studio
  1. Selling in Facebook marketplace
  2. Flipkart marketplace
  3. Amazon marketplace
  1. Study of Brand Connection.
  2. Social Media Building & Growth Tools.
  3. Planning of Social Media Calendar
  4. Importance of ORM in Business
  5. ORM Strategies – Google Reviews, Facebook Reviews & Ratings, Glassdoor, Blogging
  6. ORM: Case Study

Inbound Marketing

  1. Overview of Inbound Marketing.
  2. Inbound Marketing v/s Outbound Marketing
  3. Benefits of Inbound Marketing
  4. Inbound Marketing Strategies
  1. Overview of Conversion Funnel
  2. The Levels of a Conversion Funnel
  3. Ways to Build Reach Through Digital Marketing
  4. Digital Reach Building Strategy 
  1. Landing Page Optimization
  2. Landing Page Optimization Tools
  3. A/B Testing Statistics
  4. Good Conversion Rate for Landing Pages

Email Marketing

  1. Email Marketing Basics.
  2. Email Marketing Strategies.
  3. Stages to Create an Effective Email Copy.
  4. How to Draft Emails: Practical Session.
  1. Build Pop-up form
  2. Create High Quality Email – Practical Session.
  1. Email Marketing through Mailchimp
  2. Connect Website with Mailchimp: Live Exercises
  3. Send Emails: Practical Session.

Learn with Smart Devices

  1. WhatsApp Marketing.
  2. SMS Bulk Marketing.

Google Analytics & Tag Manager

  1. Overview of Google Analytics
  2. Setting up Google Analytics Account.
  3. Link Google Analytics with Website.
  4. Manage Account & Users.
  5. Analysis & Reporting
  6. Learn about Goals & Funnels.
  7. Segments & Filters.
  8. Events Tracking.
  9. Custom Dimensions & Metrics.
  10. Conversion to Attribution Modeling.
  1. Google Tag Manager Overview.
  2. Benefits of Google Tag Manager.
  3. Setting up and Install Google Tag Manager.
  4. Tags, Trigger, Variables.
  5. Collecting data using the Data Layer, variables, and events.
  6. Using additional tags for marketing and remarketing.

Advance - YouTube SEO

  1. Fundamentals of Youtube SEO.
  2. Optimize videos for Youtube search.
  3. Right Keyword Selection.
  4. Choose the Right Tags. 
  5. Best Practices of Youtube SEO: Practical Session.

Growth Hacking

1. Growth Hacking – Overview.
2. Growth Hacking Tools.
• Hotjar
• Google Trends
• ChatBot
• Google Tag Manager
• Uber Suggest
• Google Page Speed
• Market Finder
• Shopping Insight
3. Growth Hacking: Case Studies.

Influencer & Blogging

  1. Overview of Influencer marketing & Blogging.
  2. Creating an Influencer Marketing Strategy.
  3. Type of Influencer Marketing Campaign
  4. Find the Right Influencers
  5. Earn Money as an Influencer.
  1. Affiliate Marketing Overview.
  2. How to Become an Affiliate Marketer
  3. Sign Up for Best Affiliate Programs
  4. Introduction to Affiliate Panel.
  5. Choose a Niche
  6. Build Your Audience
  1. Blogging Overview.
  2. Choose the Right Topic (Niche).
  3. com and WordPress
  4. Make Strategy Plans for Blogging
  5. Monetize Website to Earn Money
  1. Right type of website for Google AdSense
  2. Website Monetization: Live Exercises.
  3. Create an Adsense Account
  4. Start making money with Google AdSense on YouTube
  1. Freelancing Overview.
  2. Freelancing Fields in digital marketing.
  3. Market Analysis
  4. Create a Freelancer Profile.
  5. Find Digital Marketing Clients/Projects – Practical Session.
  1. Steps to Start a Digital Marketing Agency
  2. Develop the Necessary Skills
  3. Develop the Right Business Model
  4. Competitor Analysis
  5. Select your Niche
  6. Generate Leads and Explore your Brand
  1. Overview of Digital Marketing Automation
  2. Digital Marketing Automation Tools
  3. Client Reporting Tools: Practical Session.
  4. Hootsuite Overview

Interview Process

  1. How to Create Professional Resume.
  2. Enhance Your Communication Skills.
  3. Be an Appropriate Learner of Languages.
  4. Preparation to Crack Mock Interviews.

NADM – National Academy of Digital Marketing is an initiative by Digital Jugglers – 360° Marketing Agency. It is a leading Digital Marketing Training Academy for Students, Professionals and Business Owners.

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  • +91-7785866836, 9453242206, 0522-4027181
  • info@digitaljugglers.com
  • 4th Floor, Radha Krishna Bhawan, Park Road (Opposite Civil Hospital Gate) Hazratganj, Lucknow -226001

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