Digital Marketing Introduction
- Fundamentals of Digital Marketing.
- Aspects of Digital Marketing.
- Digital Marketing Policies & Principles.
- Digital Marketing Careers.
- Learn Digital Marketing Campaign Plan.
- Digital Marketing Plan Objectives.
- Digital Marketing Case Studies.
- Digital Key Elements.
- Define Business Objectives
- Market Competitor Analysis
- SWOT Analysis
- Develop a Strategy
Web Development
- Types of Website.
- Need of Website.
- Domain & Hosting.
- Content Management System (CMS) Overview.
- Website Designing: Practical Session.
- Introduction to WordPress.
- WordPress Installation
- Themes Installation.
- Demo Content Import.
- How Do Plugins Work.
- Add Widgets
- Landing Page Creation: Practical Session.
- Landing Page Introduction
- Landing Page Plugins Installation
- Customize Landing Page Template
- Contact form Creation
- Email Setup
- Page Creation
- Elementor Page Builder
- WpBakery Page Builder
- WooCommerce Platform
- WP Security Mechanism
Search engine Marketing (SEM)
- Search engine marketing Overview
- Search Engine Working
- Comparison between SEO & PPC
Search Engine Optimization (SEO)
- Search Engine Overview.
- Know About SERP’s.
- Fundamentals of SEO.
- Types of Ranks
- SEO Algorithms.
- Understanding why SEO Suits Your Business: Practical Session.
- Basic Structure of HTML.
- Elements of HTML.
- HTML Website Analysis: Practical Session.
- Keyword Definition.
- Why Keyword is Important in SEO.
- Keyword Research Tools.
- Choose the Right Keywords.
- Keyword Research for Websites: Practical Session.
- SEO Content Writing.
- Avoid Penalties in SEO.
- Usage of Specific Keywords.
- Content Writing for SEO: Practical Session.
- Webmaster Tools Overview.
- Verification of Webmaster Code.
- Sitemap Submission.
- Advance Reports.
- Usage of Tools: Practical Session.
- Basics of SEO.
- SEO Audit
- On Site Optimization.
- Optimize Head Section with Meta Tags.
- Optimize Website Body Content.
- URL’s & Structuring of Website.
- On – Page SEO: Practical Session.
- Overview of Advance SEO
- Analysis of Websites
- About C-panel, FTP and File manager
- Optimize Header Section, Body Content, Images, URL
- Optimize for Featured Snippets(Schema)
- Page Speed Optimization
- Basic Fundamentals of Link Analysis.
- Competitor’s Backlink Analysis.
- Learn about DA-PA of Websites.
- Types of Backlinks
- Building High Quality Backlinks: Practical Session.
- Digital Marketing Competition Study Using SEMRush
- Digital Marketing Competition Study Using Ahrefs
- Learn About International SEO.
- International SEO Best Practices.
- Local SEO Practices.
- How to optimize your GMB profile.
- How to build NAP citations.
- Local SEO Optimization: Practical Session.
- Basics & Intermediate ASO.
- App Keyword Optimization.
- IOS & Google Play Store Optimization.
- Procedure to Optimize.
Pay Per Click Advertising (Google Adwords)
- Overview of Google Ads
- Overview of PPC Advertising
- How Adwords Auctions Work & Bidding
- Overview Campaign Structure
- Setting Up Of Billing &Account.
- Bidding Strategies
- Search Ads Overview.
- Keyword Research through Keyword Planner
- Keyword Match Types
- Setup Budget and Bidding
- Location and Audience Selection
- Setting Up Conversion Tracking
- Search Ad Campaign Creation: Practical Session.
- Display Ads Overview.
- About Google Display Network
- About targeting for Display Network campaigns
- About Contextual Targeting
- Setup Budget and Bidding
- Location and Audience Selection
- Display Ad Campaign Creation: Practical Session.
- Video Ad Campaign Overview.
- Types of Video Ad
- Choose Goal
- Spend Budget Effectively
- Setup Campaign Targeting
- Video Ad Campaign Creation: Practical Session.
- Shopping Ad Campaign Overview.
- Types of Shopping Ad
- Product Shopping Ad, Showcase Shopping Ad
- Merchant Account Overview
- Bidding & Daily Budget
- Shopping Ad Campaign Creation: Practical Session.
- Overview of Google Merchant Center
- Set up a Google Merchant Center account
- Link your Merchant Center and Google Ads accounts
- Shopping Ads Overview
- Google Merchant Center: Practical Session.
- Creation of Bing Ads Account.
- Setup a Bing Ads Campaign.
- Bing Ads: Best Practices.
Graphics & Video Designing
- Introduction to Graphic Designing.
- Designing of Gif’s & Posts.
- Graphic Designing Types.
- Graphic Designing Tools – Canva.
- Designing & Creation of Videos.
- Kinds of Video Designing.
- Significance of Video Marketing.
- Video Designing- Animoto
Social Media Marketing/Optimization
- Overview of Social Media Optimization.
- Significance of Social Media in today’s Era.
- Use of Social Media Networks
- Grow Brands in Organic Way
- Social Media Marketing Overview.
- Social Media Marketing Techniques
- Social Media Marketing Platforms.
- Generate Leads/Sales through Social Media
- Setup Facebook Business Page.
- Optimize Facebook Pages Organically
- Page & Theme Customization & Posting on Facebook.
- Group Posting
- Job Posting
- Shop Creation
- How to Effectively Use Facebook to Reach Customers.
- Hashtags Research
- Facebook Posting: Practical Sessions.
- Overview of Facebook Advertising
- Boost Facebook Post
- Create Facebook Ad
- Setup Business Manager, Ad Manager, Ad Account
- Run Facebook ad through Ad Manager
- Types of Facebook Ad
- Campaign Creation
- Select Right Audience, Right Location
- Budget Optimization
- Bidding Strategies
- Lead ad, Brand Awareness Ad, Conversion Ad
- Catalogue Creation
- Create Store Locations
- Remarketing Overview.
- Benefits of Remarketing Ads
- About Cookie
- Facebook Pixel Setup – Online/Offline Events
- Create Custom Audiences
- Reach audiences who already know you
- Instagram Business Profile Creation.
- Profile Customization & Posting on Instagram.
- Optimizing Content & Hashtags Research
- Promote Post of Instagram
- Audience targeting, Budget, Location
- Instagram Ads Using Facebook Ad Manager: Practical Session
- How to Effectively Use Instagram to Reach Customers.
- Instagram Posting: Practical Sessions.
- Twitter Page Creation.
- Page Customization & Posting on Twitter.
- How to Effectively Use Twitter to Reach Customers.
- Twitter Posting: Live Exercises.
- Twitter Advertising
- Create Campaigns
- Choose Right objective
- Target Right Audience, Locations
- Setup Budget and Ad Creation: Practical Sessions
- LinkedIn Profile Creation.
- LinkedIn Page Creation
- Page Customization & Posting on LinkedIn.
- Group Creation and Posting
- How to Effectively Use LinkedIn to Reach Customers.
- LinkedIn Posting: Live Exercises.
- LinkedIn Advertising
- Create Campaigns
- Choose Right objective
- Target Right Audience, Locations
- Setup Budget and Ad Creation: Practical Sessions
- Definition & Importance of Quora.
- How to Build a Great Quora Profile.
- Quora Traffic Building Tactics.
- Setup & Creation of YouTube Channel.
- YouTube Channel Art
- Optimize YouTube Channel
- Upload Videos
- Content Creation
- Hashtags Research
- Personalizing & live streaming YouTube: Practical Sessions.
- YouTube Channel Monetization
- Professional Account Setup
- Youtube Thumbnail
- Annotations
- Youtube cards
- Youtube studio
- Selling in Facebook marketplace
- Flipkart marketplace
- Amazon marketplace
- Study of Brand Connection.
- Social Media Building & Growth Tools.
- Planning of Social Media Calendar
- Importance of ORM in Business
- ORM Strategies – Google Reviews, Facebook Reviews & Ratings, Glassdoor, Blogging
- ORM: Case Study
Inbound Marketing
- Overview of Inbound Marketing.
- Inbound Marketing v/s Outbound Marketing
- Benefits of Inbound Marketing
- Inbound Marketing Strategies
- Overview of Conversion Funnel
- The Levels of a Conversion Funnel
- Ways to Build Reach Through Digital Marketing
- Digital Reach Building Strategy
- Landing Page Optimization
- Landing Page Optimization Tools
- A/B Testing Statistics
- Good Conversion Rate for Landing Pages
Email Marketing
- Email Marketing Basics.
- Email Marketing Strategies.
- Stages to Create an Effective Email Copy.
- How to Draft Emails: Practical Session.
- Build Pop-up form
- Create High Quality Email – Practical Session.
- Email Marketing through Mailchimp
- Connect Website with Mailchimp: Live Exercises
- Send Emails: Practical Session.
Learn with Smart Devices
- WhatsApp Marketing.
- SMS Bulk Marketing.
Google Analytics & Tag Manager
- Overview of Google Analytics
- Setting up Google Analytics Account.
- Link Google Analytics with Website.
- Manage Account & Users.
- Analysis & Reporting
- Learn about Goals & Funnels.
- Segments & Filters.
- Events Tracking.
- Custom Dimensions & Metrics.
- Conversion to Attribution Modeling.
- Google Tag Manager Overview.
- Benefits of Google Tag Manager.
- Setting up and Install Google Tag Manager.
- Tags, Trigger, Variables.
- Collecting data using the Data Layer, variables, and events.
- Using additional tags for marketing and remarketing.
Advance - YouTube SEO
- Fundamentals of Youtube SEO.
- Optimize videos for Youtube search.
- Right Keyword Selection.
- Choose the Right Tags.
- Best Practices of Youtube SEO: Practical Session.
Growth Hacking
1. Growth Hacking – Overview.
2. Growth Hacking Tools.
• Hotjar
• Google Trends
• ChatBot
• Google Tag Manager
• Uber Suggest
• Google Page Speed
• Market Finder
• Shopping Insight
3. Growth Hacking: Case Studies.
Influencer & Blogging
- Overview of Influencer marketing & Blogging.
- Creating an Influencer Marketing Strategy.
- Type of Influencer Marketing Campaign
- Find the Right Influencers
- Earn Money as an Influencer.
- Affiliate Marketing Overview.
- How to Become an Affiliate Marketer
- Sign Up for Best Affiliate Programs
- Introduction to Affiliate Panel.
- Choose a Niche
- Build Your Audience
- Blogging Overview.
- Choose the Right Topic (Niche).
- com and WordPress
- Make Strategy Plans for Blogging
- Monetize Website to Earn Money
- Right type of website for Google AdSense
- Website Monetization: Live Exercises.
- Create an Adsense Account
- Start making money with Google AdSense on YouTube
- Freelancing Overview.
- Freelancing Fields in digital marketing.
- Market Analysis
- Create a Freelancer Profile.
- Find Digital Marketing Clients/Projects – Practical Session.
- Steps to Start a Digital Marketing Agency
- Develop the Necessary Skills
- Develop the Right Business Model
- Competitor Analysis
- Select your Niche
- Generate Leads and Explore your Brand
- Overview of Digital Marketing Automation
- Digital Marketing Automation Tools
- Client Reporting Tools: Practical Session.
- Hootsuite Overview
Interview Process
- How to Create Professional Resume.
- Enhance Your Communication Skills.
- Be an Appropriate Learner of Languages.
- Preparation to Crack Mock Interviews.