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Digital Business Expert Program (10+2 Months)

Home >> Our Course >> Programme >> Digital Business Expert Program (10+2 Months)

Digital Business Expert Program

India’s Best Agency Based Institute Get The Best Digital Marketing Education You Need To Succeed


Industry Based Case Studies

Experienced & Certified Faculty

Purpose Based Learning

Weekly Based Tasks

About Program

Our program covers the entire digital marketing spectrum, from SEO to social media. Gain expertise in every aspect of online marketing.

The program also offers real-world projects, campaigns and tools used by industry experts.

After completion of the course, you will earn a digital marketing certification, that will help you future job placement and networking opportunities.


Expertise in digital marketing is a game changer for your career in today’s digital-centric environment. We understand the changing world of digital marketing at NADM, and we provide a program that defines apart for many solid reasons- 

  • From SEO and social media to email marketing NADM expert program covers a wide range of digital marketing teaching methods.
  • The digital expert program includes hands-on training and real projects to ensure that you learn the skills you need to succeed in the area.
  • You’ll gain hands-on experience with the industry’s most recent digital marketing tools and technology, giving you a competitive advantage.
  • Upon successful completion of the program, you will receive a valuable certificate showing your expertise in digital marketing
  • We help with job placement by connecting you with opportunities in the best companies

Training Objective

The NADM expert program has two main objectives-

  • To empower people with the knowledge and skills needed to succeed in the ever-changing digital world.
  • To enhance personal development by improving problem-solving, communication, and analytical abilities.

Table of Contents

Who Can Learn And Enroll

Students /Aspirants

Working Professionals


Job Seekers /Freelancer

Course Curriculum

The NADM digital business expert program is a broad and advanced course designed to provide learners with the skills and information required to flourish in the dynamic industry of digital marketing.

This curriculum covers a wide range of topics and gives students hands-on experience to help them become experts in digital marketing approaches.

Learn from wide range of topics that helps to meet your career goals.

Digital Marketing


Module 1: The Definition of Marketing

– Basics of Marketing

– Evaluation in Marketing

– Digital Advertising vs Traditional Advertising

– Branding / Marketing / Advertising


Module 2: Introduction to Digital Marketing


– Understanding the basics of digital marketing

– The importance of digital marketing in today’s business landscape

– Key concepts and terminology in digital marketing

– Exploring different digital marketing channels and platforms

– Overview of the digital marketing process

– Setting goals and objectives in digital marketing

– Introduction to digital marketing tools and analytics

– Ethical considerations in digital marketing

– Emerging trends and prospects in digital marketing


Web Development


Module 3: Introduction to Web Development


– Fundamentals of web development

– Understanding HTML, CSS, and JavaScript

– Overview of front-end and back-end development

– Web development frameworks and libraries

– Introduction to responsive web design

– Web hosting and domain management

– Web development best practices and standards

– Collaborating with web developers and designers

– Web Hosting / Domain Services / Setting up Server


Module 4: Fundamentals of WordPress


– Introduction to WordPress as a content management system (CMS)

– Setting up a WordPress website

– Exploring the WordPress dashboard and settings

– Managing themes and plugins in WordPress

– Creating and organising content in WordPress

– Customising the appearance of a WordPress website

– Understanding user roles and permissions in WordPress


Module 5: Creating Effective Landing Pages with WordPress


– Importance of landing pages in digital marketing campaigns

– Design principles for high-converting landing pages

– Optimising landing pages for user experience

– Using WordPress plugins for landing page creation

– Crafting compelling headlines and persuasive copywriting

– Incorporating call-to-action (CTA) elements in landing pages

– A/B testing and optimising landing page performance

– Tracking and analysing landing page metrics


Module 6: Advanced WordPress Development Techniques


– Advanced customisation of WordPress themes and templates

– Creating custom post types and taxonomies

– Extending WordPress functionality with plugins and APIs

– Introduction to WordPress multisite for managing multiple websites

– Performance optimisation for WordPress websites

– Implementing security measures for WordPress

– Debugging and troubleshooting common WordPress issues


Module 7: E-Commerce Design and WooCommerce


  1. E-Commerce Website Design & Mobile Responsive Design
  2. E-Commerce Platform Selection & Product Catalog Design
  3. WooCommerce Setup and Management
  4. Payment and Shipping Integration
  5. Order and Inventory Management


Module 8: Understanding Search Engine Mechanics


– Introduction to search engines and their role in digital marketing

– How search engines work – crawling, indexing, and ranking

– Understanding search engine algorithms and updates

– Search engine result page (SERP) analysis

– Search engine marketing (SEM) vs. search engine optimisation (SEO)

– The impact of user experience on search engine rankings

– Mobile-friendly and voice search optimisation strategies


Module 9: Comprehensive Guide to SEO


– Introduction to search engine optimisation (SEO)

– On-page SEO optimisation techniques

– Off-page SEO strategies and link-building

– Keyword research and analysis for SEO

– SEO-friendly website structure and navigation

– Technical SEO considerations – site speed, mobile optimisation, etc.

– Local SEO techniques for location-based businesses

– SEO audits and reporting

– Digital Marketing Competition Analysis Using SEO Tools Semrush & Ahrefs


Module 10: Basics of HTML for Web Development


– Introduction to HTML (Hypertext Markup Language)

– Understanding HTML tags and elements

– Building the structure of a web page with HTML

– Adding text, images, links, and media to web pages

– Formatting and styling web content with HTML and CSS

– HTML forms and user input handling

– Embedding external content with HTML (videos, maps, etc.)


Module 11: Mastering Keywords for SEO


– Importance of keywords in SEO

– Conducting keyword research using tools and techniques

– Analysing keyword competition and search volume

– Long-tail keywords and their significance

– Implementing keywords strategically on web pages

– Optimising meta tags and headings for keywords

– Tracking keyword rankings and performance

– Keyword optimisation for different content types 


 Module 12: Content Writing Strategies


– Understanding the role of content in SEO

– Writing compelling and SEO-friendly website copy

– Incorporating keywords naturally into the content

– Creating engaging blog posts for SEO purposes

– Optimising images and multimedia for SEO

– Developing content for link-building and outreach

– Writing meta descriptions and title tags for SEO

– Measuring content performance and making improvements


Module 13: Google Search Console for Webmasters


– Introduction to Google Search Console

– Setting up and verifying a website in Search Console

– Understanding website performance data in Search Console

– Submitting sitemaps and managing website indexing

– Monitoring and resolving crawl errors and issues

– Analysing search traffic and user queries

– Utilising Search Console reports for SEO insights

– Implementing structured data and rich snippets


Module 14: On-Page SEO Optimisation for WordPress


– On-page SEO factors specific to WordPress websites

– Optimising WordPress permalinks and URL structure

– Utilizing SEO plugins for on-page optimisation

– Optimising headings, meta tags, and image alt attributes

– Managing duplicate content issues in WordPress

– Optimising website speed and performance

– Implementing schema markup for enhanced SEO

– Leveraging WordPress categories and tags for SEO


 Module 15: SEO Tools for Competitor Analysis


– Overview of SEO tools for competition analysis

– Analysing competitor websites and backlink profiles

– Conducting keyword research for competitive insights

– Monitoring competitor rankings and traffic sources

– Utilising competitive analysis tools for SEO strategies

– Reverse-engineering successful SEO tactics of competitors

– Benchmarking and setting realistic SEO goals

– Staying updated with industry trends and changes


Module 16: Technical SEO


– Advanced SEO techniques for technical website platforms

– SEO considerations for HTML-based websites

– Optimising PHP websites for search engines

– Understanding server-side rendering and SEO implications

– Managing URL parameters and dynamic content

– Optimising website performance and caching

– Handling canonicalisation and duplicate content

– Troubleshooting technical SEO issues


Module 17. Setting up and Optimising Google My Business (GMB)


  1. Creating a GMB Account & GMB Profile Optimisation
  2. Managing Reviews and Ratings
  3. GMB Insights and Analytics
  4. Local Citations and NAP Consistency


Module 18: Off-Page SEO and Link Building


– Introduction to off-page SEO and link-building

– Importance of backlinks for SEO

– Identifying quality and relevant link opportunities

– Outreach strategies for link-building

– Guest blogging and content contribution for SEO

– Social media and online community engagement for SEO

– Measuring the effectiveness of link-building efforts

– Monitoring and disavowing toxic backlinks



Module 19: Local and International SEO Techniques


– Differences between local and international SEO

– Optimising websites for local search results

– Leveraging local directories and citations

– Local link-building and review management

– Multilingual and international SEO considerations

– hreflang tags and geotargeting for international SEO

– Implementing local and international schema markup

– Tracking and measuring local and international SEO performance


Module 20: App Store Optimisation for Mobile Apps


– Introduction to App Store Optimisation (ASO)

– Optimising app metadata and descriptions

– Keyword research for mobile app visibility

– Generating positive app reviews and ratings

– Optimising app screenshots and promotional assets

– Monitoring and responding to user feedback

– A/B testing app store elements for conversion optimisation

– Analysing app store analytics for performance insights


Module 21: Introduction to PPC Advertising


– Understanding pay-per-click (PPC) advertising

– Differentiating between organic and paid search results

– Overview of PPC advertising platforms (Google Ads, Bing Ads, etc.)

– Setting up PPC campaigns and ad groups

– Keyword research for PPC campaigns

– Creating compelling ad copy and landing pages

– Managing PPC budgets and bidding strategies

– Tracking and measuring PPC campaign performance


Module 22: Google AdWords Search Advertising


– Introduction to Google AdWords and search advertising

– Creating effective search ad campaigns

– Setting up ad groups and keyword targeting

– Writing compelling ad copy for search ads

– Understanding quality score and ad rank

– Optimising bidding strategies for search ads

– Utilising ad extensions for enhanced performance

– Monitoring and optimising search ad campaigns


Module 23: Google AdWords Display Advertising


– Overview of Google AdWords display advertising

– Targeting options for display ads

– Creating visually appealing display ads

– Setting up display ad campaigns and ad groups

– Understanding contextual targeting and placements

– Utilising remarketing for display advertising

– Optimising display ad performance and conversions

– Tracking and measuring display ad metrics


Module 24: Google AdWords Video Advertising


– Introduction to Google AdWords video advertising

– Creating engaging video ads for YouTube and other platforms

– Targeting options for video ads

– Setting up video ad campaigns and ad groups

– Understanding TrueView and in-stream ads

– Utilising video remarketing for ad targeting

– Measuring video ad performance and engagement

– Optimising video ad campaigns for better results


Module 25: Google AdWords Shopping Advertising


– Overview of Google AdWords shopping advertising

– Setting up product listing ads (PLAs)

– Creating and optimising product feeds

– Structuring shopping ad campaigns and ad groups

– Utilising merchant promotions for increased visibility

– Monitoring and optimising shopping ad performance

– Understanding product data and feed specifications

– Remarketing strategies for shopping ads


Module 26: Google Merchant Center for E-commerce


– Introduction to Google Merchant Center

– Setting up and linking Merchant Center with Google Ads

– Uploading and managing product data feeds

– Optimising product information for better visibility

– Monitoring and resolving feed errors and warnings

– Utilising Merchant Center for inventory management

– Implementing structured data for richer product listings

– Utilising Merchant Center for product promotions


Module 27: Bing Ads for Advertising Campaigns


– Introduction to Bing Ads and its benefits

– Setting up Bing Ads campaigns and ad groups

– Keyword research and targeting options in Bing Ads

– Writing effective ad copy for Bing Ads

– Utilising ad extensions and enhancements

– Optimising bidding and budgeting strategies in Bing Ads

– Tracking and measuring performance in Bing Ads

– Bing Ads vs. Google AdWords – similarities and differences


Module 28: Essential Principles of Graphic Designing


– Introduction to graphic design principles and concepts

– Understanding colour theory and colour psychology

– Typography and font selection for design projects

– Composition and layout in graphic design

– Working with shapes, lines, and textures

– Using graphic design tools and software

– Creating visually appealing designs for various media

– Designing for digital platforms


Module 29: Video Designing and Editing Techniques


– Introduction to video design and editing

– Video creation and editing tools and software

– Storyboarding and scriptwriting for videos

– Camera Handling, Shooting and capturing high-quality video footage

– Editing video content for narrative and impact

– Adding effects, transitions, and music to videos

– Optimising videos for different platforms and formats

– Exporting and sharing video projects


Module 30: Social Media Optimisation Strategies


– History of Social Media

– Understanding the importance of social media optimisation (SMO)

– Setting up and optimising social media profiles

– Crafting engaging and shareable social media content

– Utilising hashtags and trending topics

– Building and engaging with social media communities

– Measuring and analysing social media performance

– Integrating social media with other digital marketing efforts

– Implementing SMO best practices and tactics


Module 31: Social Media Marketing Fundamentals


– Introduction to social media marketing (SMM)

– Developing a social media marketing strategy

– Identifying target audiences and social media platforms

– Creating and scheduling social media content

– Running social media ad campaigns

– Utilising influencer marketing on social media

– Monitoring and managing social media communities

– Measuring ROI and analysing social media metrics


Module 32: Facebook Marketing Essentials


– Introduction to Facebook as a marketing platform

– Creating a Facebook Business Page

– Understanding Facebook algorithms and news feed optimisation

– Developing a content strategy for Facebook

– Engaging and building a community on Facebook

– Facebook Insights and analytics for performance tracking

– Running Facebook contests and promotions

– Utilising Facebook Groups and Events for marketing

– Running Ads through Facebook Ad Manager


Module 33: Facebook Advertising Methods


– Overview of Facebook advertising options

– Setting up and structuring Facebook ad campaigns

– Audience targeting and segmentation on Facebook

– Choosing the right ad formats for specific objectives

– Creating compelling ad copy and visuals for Facebook ads

– Bidding strategies and budget optimisation

– Conversion tracking and pixel implementation

– Testing and optimising Facebook ad campaigns


Module 34: Recalling Ads


– Introduction to remarketing and its benefits

– Setting up remarketing audiences across platforms

– Creating effective remarketing ad campaigns

– Customising ad messaging for remarketing

– Implementing dynamic remarketing for personalised ads

– Tracking and measuring remarketing performance

– A/B testing and optimising remarketing campaigns

– Remarketing best practices and case studies


Module 35: Instagram Marketing Techniques


– Introduction to Instagram as a marketing platform

– Creating an Instagram Business Profile

– Optimising Instagram bio and profile

– Crafting visually appealing Instagram content

– Using hashtags and geotags effectively

– Building an engaged Instagram following

– Instagram Stories, Content and Reels Creation for marketing

– Meta Verification

– Instagram analytics and performance measurement


Module 36: Twitter Marketing Strategies


– Understanding Twitter as a marketing platform

– Setting up a Twitter Business Profile

– Crafting engaging and concise tweets

– Utilising hashtags and trending topics on Twitter

– Building and engaging with a Twitter community

– Twitter ads and promoted tweets

– Leveraging Twitter chats and influencers

– Monitoring and measuring Twitter’s performance

– Twitter Blue


Module 37: Advertising on LinkedIn


– Introduction to LinkedIn as a marketing platform

– Optimising LinkedIn profiles for professionals and businesses

– Building and expanding a LinkedIn network

– Creating and sharing valuable LinkedIn content

– LinkedIn Groups and Company Pages for marketing

– Utilising LinkedIn ads for targeted campaigns

– LinkedIn analytics and performance tracking

– Leveraging LinkedIn for B2B marketing


Module 38: Quora Marketing Strategies


– Understanding Quora as a marketing platform

– Setting up a Quora Business Profile

– Identifying relevant topics and questions for marketing

– Creating informative and valuable Quora answers

– Building credibility and authority on Quora

– Driving traffic and generating leads from Quora

– Monitoring and measuring Quora performance

– Quora advertising options and strategies


Module 39: YouTube Marketing Fundamentals


– Introduction to YouTube as a marketing platform

– Setting up a YouTube channel for business

– Creating compelling and optimised YouTube videos

– YouTube video SEO and discoverability

– Building a YouTube subscriber base

– Engaging with the YouTube community

– YouTube analytics and performance tracking

– YouTube monetisation and revenue generation


Module 40: Advanced YouTube Marketing Tactics


– Leveraging YouTube advertising options

– Creating effective YouTube ad campaigns

– Targeting options for YouTube ads

– Video ad formats and creative best practices

– YouTube influencer collaborations and sponsorships

– YouTube channel optimisation and growth strategies

– YouTube live streaming and interactive features

– Measuring ROI and success metrics on YouTube

– YouTube Thumbnails, Annotations, YouTube Monetisation and YouTube Studio


Module 41: Selling Products on Online Marketplaces


– Introduction to online marketplaces

– Identifying suitable online marketplaces for products

– Setting up seller accounts on popular marketplaces

– Optimising product listings for visibility and conversions

– Managing inventory and order fulfilment

– Pricing strategies for online marketplaces

– Monitoring and optimising marketplace performance

– Building a brand presence on online marketplaces


Module 42: Managing Online Reputation with Social Media Tools


– Understanding the importance of online reputation management

– Monitoring and tracking online mentions and reviews

– Utilising social media listening tools

– Responding to customer feedback and reviews

– Handling negative comments and complaints on social media

– Building a positive brand image through social media

– Implementing strategies to mitigate online reputation risks

– Measuring and evaluating online reputation efforts


Module 43: Overview of Inbound Marketing


– Introduction to inbound marketing methodology

– Attracting and engaging target audiences through content

– Creating buyer personas and mapping the customer journey

– Developing content marketing strategies

– Implementing lead generation and nurturing techniques

– Utilising marketing automation tools

– Measuring and optimising inbound marketing campaigns

– Integrating inbound marketing with other digital strategies


Module 44: Analysing and Optimising Conversion Funnels


– Understanding conversion funnels and their importance

– Identifying conversion goals and key performance indicators (KPIs)

– Analysing user behaviour and drop-off points in funnels

– Implementing A/B testing for conversion optimisation

– Optimising landing pages and call-to-action (CTA) elements

– Using heatmaps and user recordings for funnel analysis

– Applying behavioural psychology principles in conversion optimisation

– Tracking and measuring conversion funnel performance


Module 45: Landing Page and Conversion Rate Optimisation


– Introduction to landing page optimisation

– Designing high-converting landing pages

– A/B testing and multivariate testing for optimisation

– Optimising form fields and reducing friction

– Utilising persuasive copywriting and visual elements

– Analysing landing page data and user behaviour

– Conversion rate optimisation best practices

– Continuous improvement and iteration for better results


Module 46: Overview of Email Marketing


– Introduction to email marketing and its benefits

– Building and managing an email subscriber list

– Choosing an email marketing platform

– Designing effective email templates

– Crafting compelling subject lines and email copy

– Implementing personalisation and segmentation strategies

– Optimising email deliverability and open rates

– Analysing email marketing metrics and performance

– Email Marketing through Mailchimp and White Labelling


Module 47: Social Media Listening


– Understanding social listening and its importance in digital marketing

– Implementing social listening tools and platforms

– Monitoring brand mentions and sentiment on social media

– Identifying and analysing conversations relevant to the brand

– Utilising sentiment analysis for brand perception assessment

– Responding to customer feedback and sentiment on social media

– Extracting actionable insights from social listening data

– Improving brand reputation and customer satisfaction through social listening


Module 48: Crafting Effective Email Newsletters


– Planning and structuring email newsletters

– Creating engaging and relevant newsletter content

– Designing visually appealing newsletter templates

– Incorporating interactive elements in newsletters

– Increasing subscriber engagement and click-through rates

– Segmenting and personalising newsletter content

– Automating newsletter campaigns

– Measuring and analysing newsletter performance


Module 46: Smart Devices and Digital Marketing


– Understanding the impact of smart devices on digital marketing

– Mobile marketing strategies and best practices

– Creating mobile-responsive websites and emails

– Utilising mobile apps for marketing purposes

– Location-based marketing and geofencing

– Mobile advertising options and targeting strategies

– Tracking and measuring mobile marketing effectiveness

– Bulk SMS, Additional Marketing on Telegram, WhatsApp and Threads


Module 49: Introduction to Google Analytics


– Overview of Google Analytics and its features

– Setting up and configuring Google Analytics account

– Navigating the Google Analytics interface

– Understanding key metrics and dimensions in Google Analytics

– Analysing website traffic and user behaviour

– Tracking conversions and goal completions

– Creating custom reports and dashboards

– Utilising advanced features and segmentation in Google Analytics


Module 50: Google Tag Manager Basics


– Introduction to Google Tag Manager (GTM)

– Setting up and implementing GTM on websites

– Managing and deploying tags with GTM

– Tracking and analysing events and interactions with GTM

– Utilising GTM for third-party integrations and tracking codes

– Implementing advanced tracking techniques with GTM

– Troubleshooting and debugging GTM implementations

– Best practices and tips for using Google Tag Manager


Module 51: YouTube SEO Techniques


– Importance of YouTube SEO for video visibility

– Conducting keyword research for YouTube videos

– Optimising video titles, descriptions, and tags

– Utilising closed captions and Advanced YouTube SEO

– Creating compelling video thumbnails

– Increasing watch time and engagement on YouTube

– Building backlinks and promoting videos for SEO

– Tracking and measuring YouTube SEO performance


Module 52: Growth Hacking Strategies


– Introduction to growth hacking in digital marketing

– Identifying growth hacking opportunities and goals

– Conducting rapid experimentation and testing

– Implementing viral marketing and referral programs

– Leveraging data-driven decision-making for growth

– Using automation and technology for scalability

– Measuring and analysing growth hacking efforts


Module 53: Influencer Marketing and Blogging


– Understanding the role of influencers in marketing

– Identifying and selecting suitable influencers for campaigns

– Building partnerships and Negotiation with influencers

– Executing influencer marketing campaigns

– Generating Content, Measuring and evaluating influencer marketing ROI

– Introduction to blogging as a marketing tool

– Creating and optimising blog content for SEO and engagement


Module 54: Affiliate Marketing Fundamentals


– Introduction to affiliate marketing and its benefits

– Setting up affiliate marketing programs

– Identifying and recruiting affiliates for campaigns

– Creating affiliate marketing content and assets

– Implementing tracking and commission structures

– Managing and optimising affiliate relationships

– Measuring and evaluating affiliate marketing performance

– Compliance and legal considerations in affiliate marketing

– Affiliate Marketing Using WordPress


Module 55: Explore Various Blogging Platforms


– Introduction to blogging platforms and their importance in creating and managing a blog

– Learn how blogging platforms help individuals and businesses establish an online presence and share their ideas or products.

– Working on Various Blogging Platforms (Blogger, Tumblr, Medium, Wix, Weebly, Ghost, HubSpot, Typepad, Jimdo, HubPages, Jekyll, Svbtle)

– Engaging readers to consider the blogging goals, technical expertise, and budget when choosing a platform.


Module 56: Monetising Websites with Google AdSense


– Introduction to Google AdSense as a monetisation method

– Setting up and configuring Google AdSense account

– Placing AdSense ads on websites and blogs

– Optimising ad placement and formats for maximum revenue

– Monitoring and analysing AdSense performance

– Implementing ad blocking and ad fraud prevention measures

– AdSense policies and compliance considerations

– Maximising AdSense earnings through optimisation techniques


Module 57: Freelancing as a Career


– Introduction to freelancing and its advantages

– Identifying freelance skills and services to offer

– Setting up a freelance business and portfolio and Drafting a Proposal

– Finding and attracting freelance clients

– Pricing and negotiating freelance projects

– Managing client relationships and expectations

– Time management and productivity tips for freelancers

– Building a sustainable and successful freelance career

– Working on Platforms ( Freelancer Fiber and UpWork)


Module 58: Starting Your Own Digital Marketing Agency


– Understanding the process of starting a digital marketing agency

– Defining agency services and target market

– Developing a business plan and pricing structure

– Branding and positioning your agency in the market

– Building a team and hiring talent for agency operations

– Acquiring and retaining clients for agency growth

– Managing agency projects and delivering results

– Scaling and expanding your digital marketing agency


Module 59: Digital Marketing Automation Tools


– Introduction to marketing automation tools and platforms

– Automating email marketing campaigns and workflows

– Implementing lead nurturing and scoring automation

– Utilising chatbots and AI-powered automation

– Automating social media scheduling and posting

– Personalisation and dynamic content in automation

– Measuring and optimising marketing automation efforts

– Best practices and considerations in automation implementation


Module 60: Communication and Interview Skills for Marketers


– Importance of effective communication in marketing roles

– Developing strong written and verbal communication skills

– Presenting ideas and strategies confidently

– Conducting successful client meetings and presentations

– Creating Professional Resumes, Interview techniques and preparation for marketing roles

– Demonstrating marketing expertise and experience

– Handling challenging questions and scenarios in interviews

– Negotiation skills and contract negotiation tips for marketers


Module 61: Online Reputation Management


– Understanding the importance of online reputation management

– Monitoring and managing online reviews and feedback

– Responding to customer complaints and negative feedback

– Implementing strategies to build and maintain a positive online reputation

– Utilising social media and review platforms for reputation management

– Handling crises and managing reputation in times of adversity

– Tracking and measuring the effectiveness of reputation management efforts

– Implementing proactive strategies to enhance online reputation


Module 62: Community Building on Various Apps


– Introduction to community building in digital marketing

– Identifying and understanding target communities

– Selecting suitable apps for community building

– Creating engaging and valuable content for community members

– Establishing community guidelines and fostering positive interactions

– Moderating and managing online communities

– Utilising community feedback and insights for marketing strategies

– Measuring and evaluating community engagement and growth


Module 63: Podcasting for Marketing


– Introduction to podcasting as a marketing tool

– Planning and structuring a podcast series

– Creating high-quality podcast content

– Recording and editing podcast episodes

– Optimising podcast titles, descriptions, and tags

– Promoting and distributing podcasts on various platforms

– Engaging with podcast listeners, building a loyal audience and monetisation strategies


Module 64. Introduction to AI in Digital Marketing


– Understanding the basics of AI and its impact

– Exploring the benefits and challenges of implementing AI in marketing strategies

– Identifying the role of AI in enhancing customer experiences and campaign effectiveness


Module 65. Understanding AI and Machine Learning

– Introduction to machine learning algorithms and techniques

– Understanding supervised and unsupervised learning

– Exploring neural networks and deep learning

– Natural Language Processing (NLP)

– Big Data Analytics


Module 66: Platforms of AI

– Introduction to Open AI and Traditional AI

– Approaches to the AI


Module 67: Prompt Engineering & ChatGPT

– Large Language Models (LLMs)

– Analysing data and task requirements

– Designing and refining prompts

– Fine-tuning the language model based on prompts

– Introduction and working on ChatGPT

– Using proper prompts on ChatGPT


Module 68: AI Tools for Marketing

– Flick


– Optimove



Module 69: AI Tools for Website Development

– GitHub Copilot

– Synk Code

– Stenography. dev

– AWS Amplify


Module 70: AI Tools for Search Engine Optimisation (SEO)

– Pro Rank Tracker


– Surfer SEO

– PageSpeed Insights


Module 71: AI Tools for Graphic Designing

– Microsoft Designing

– Uizard.

– Adobe Sensei

– Midjourney


Module 72: AI Tools for Video Making & Editing

– Adobe Enhance

– Synthesia

– Filmora Wondershare

– Pictory


Module 73: AI Tools for Audio Generation & Editing

– Murf AI

– Listnr


– Speechify


Module 74: AI Tools for Content Writing

– Grammarly


– Jasper

– Writesonic


Module 75: AI Tools for Productivity

– Cody

– Support Board

– Quest AI

-GitMind AI

75 modules

20+ Hours Course Duration


Training Fee

Online Course Fee Offer

Rs. 45,499
Rs 39,999*/-

Offline Course Fee Offer

Rs. 49,999
Rs 44,999*/-


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