Marketing

CHOOSE WISELY : SEO vs PPC AS A CAREER OPTION

Before deciding your career you should look for the options available for the field you are in for. Grab out the information from all available sources and then move ahead as per your requirement. PPC is a model of digital marketing and SEO is a process to make web pages easy to find, crawl, and categorize in digital marketing. Both are widening up in today’s scenario. Firstly taking a close look over the topics. 

PPC: it stands for ‘PAY PER CLICK’. In this model of internet marketing, advertisers pay a fee each time one of their ads is clicked. It could be further explained as buying visits to your sites rather than attempting to earn. Businesses running ads are only charged when a user actually clicks on them. 

SEO: Stands for ‘SEARCH ENGINE OPTIMIZATION. It’s a process of improving your site to increase its visibility for relevant searches. It’s basically a practice of increasing the quantity and quality of traffic to your website search engine results. 

If you are looking for SEO, get yourself started by building your own websites and learning from that process. Try getting into affiliate marketing if you don’t have clients. You can learn a lot by doing this abstract up costs are low.

 If you are aspiring to be an SEO manager you should have a calm attitude as there are a lot of uncertainties happening. 

The other option is PPC. Getting into PPC is a bit different. There are a lot of courses you can join for the same purpose. That will further be going to enhance your skills and you can master them. looking ahead in today’s world most of the companies are opting for PPC instead. Having your career in this would lead to better results in the future.

 We the group of NADM National Academy of Digital Marketing, are here with our available courses for fulfilling your purpose. Get your skills to brush up with our professionals who are there to help you in your training. Our academy is the best among all digital marketing training institutes in Lucknow. We provide affordable courses at your ease. if you are a native of Lucknow or nearby districts. Then NADM is the best place for your skill enhancement. 

You fix a target and we are here to help you although the journey of your training period. A little enhancement will help you succeed with flying colors in your career. 

Do visit our website and enroll yourself as per your requirement in our Academy. 

Tips on How To Start Your Own Blog

The Internet web is a crowded place. There are plenty of blogs out there, all running for people’s attention, so you ought to stick out in the crowd if you want to stand a chance of being noticed, and you’ll want to stick with it; the best blogs are those that are updated frequently.

A fantastic blog has to be appealing, creative, and clever, and it must talk to its viewers. It needs to tell them why you are different, what you’re offering, and the reason why they ought to take some opportunity to continue reading.

• Choose a blogging system

There are several blogging platforms on the market, from Blogger and WordPress to Tumblr. Many web hosting services provide a trial session so you can make sure that they suit you. Otherwise, try one of the many quality free blogging programs with an online offer.

• Get a good domain name

Most blogging platforms will set you back up on a Subdomain by default, but if you would like to be taken seriously then you should really buy your domain name. You will want something brief, memorable, and above all easy to describe, and with respect to your blog.

• Choose the site’s content

Write down the types of blog posts you’d love to publish so you always have a reference point you’ll be able to come back to whether the ideas seem to have dried up.

When creating a design blog, it can be tempting to go a little wild. After all, you want your blog to be noticed and also for people to remember you. Make your blog visually appealing and update its content from time to time.

• Use contrasting colors

Don’t stick to the old way, and keep to a simple color scheme. Contrasting colors can work nicely in the right design. It is a good rule of thumb that your site features a main primary color, a shade of grey, and a color for your call-to-action.

• Embrace white area

When finding inspiration until you create a design blog, do not be afraid of white space — it really can enhance your layout and maintain it looking professional.

Don’t Be concerned about leaving some parts of the layout empty where it requires. You should also use white space as boundaries to assist highlight key areas of the blog.

• Keep your layout goal-driven

 As a consequence, that you ought to create a design blog that is designed with three things in mind:

Topic: what’s your blog about?

Value proposition: Why is it unique?

Audience: Who is your main target market?

To get conversions, your layout blog requires a strong call-to-action in its design, headlines, notable buttons, as well as arrows. A goal-driven layout will help your site convert, and keep people coming back again and again.

• Follow conventions

It Can be easy to forget about the important features of a blog when getting creative with the plan. No matter what your blog ends up seeming like, be sure to keep the main conventions of a blog in place.

All these include:

• Sidebars
• Headers
• Subscription options
• Author attribution
• Search bars

All these make your layout blog easy to navigate, which is a highly important attribute. Keeping these elements in place will make your content easy to find, and keep your visitors on the site for longer. Together, all this adds up to some goal-driven layout.

• Experiment with your blog

Follow conventions, that does not mean that you should not violate the rules from time to time.

Try a few new elements, and experiment with colors, fonts, and positioning. By mixing things up, you create a visually exciting experience for your audience. Just ensure that your readers can always find your articles, and precisely what they’re looking for.

• Make it responsive

These Days, the responsive blog is important. If possible, work closely with a designer and developer to assist produce a design that is both functional and eye-catching. Many of the free blogging programs also offer responsive designs, and you can always check your design using various tools.

• Promote your blog

There’s no point in understanding how to begin a blog without understanding how to market it too… This is where social websites come into their own. Create Facebook and Twitter page for your own blog, or use existing accounts to shout about it. If you’ve got a lot of images on your site, why not set up Pinterest and Instagram accounts, also.

If you want to explore your knowledge related to blogging and other digital marketing channels, then here is the best opportunity for you to join the best digital marketing training in Lucknow with the National Academy of Digital Marketing(NADM).

Advance digital marketing course in 2021

With the growing population and technology, almost 4.66 billion people are active internet users, encompassing 60 percent of the global population. Nowadays , mobile has now become the main channel for web access worldwide as versatile web clients represent 91 percent of complete web due to which there is tremendous growth in online marketing or u can say digital marketing.

Digital marketing is one of the fastest growing industries and is one of the most effective and easiest ways to promote your business and your products. Digital marketing has a wide scope in future and one of its key benefits is that a person of any age or any group can learn it whether you are a graduate, startup or have a well established business as it can boost your sales and will have higher reach as compared to offline business.

Due to covid 19 people are spending more time online which lead to rise in digital marketing jobs as well as digital marketing courses and training institutes. There are various academies,  companies which provide courses online as well offline. In the market, there are a number of books available and on you tube too you can find many content about digital marketing.

IMPORTANT CRITERIA TO CONSIDER WHILE SELECTING A DIGITAL MARKETING TRAINING INSTITUTE:

1. CERTIFICATION
2. EXPERT TRAINERS
3. COURSE DURATION 
4. WORKING ON LIVE PROJECTS
5. INTERNSHIP AND PLACEMENT

Almost all the institutes provide these things but there are more things to consider while opting for a course like practical learning, affordable fee structure, lifetime support, free workshop, flexible batches etc. which our institute National academy of digital marketing (NADM) will provide you.

National academy of digital marketing(NADM) is a digital marketing institute based in Lucknow which provides both offline as well as online courses and has 60+ modules in courses which will enhance your knowledge about search engine optimization, content marketing, social media marketing, Email marketing, mobile marketing, Affiliate marketing, E-commerce Marketing, Event marketing, WordPress management, Personal branding, google AdWords, blogging etc. Our institute aims to provide the best training to students who are willing to pursue their career in digital marketing. As our institute provides 100 percent placement assistance to good and reputed organizations to start your career so there is a good reason to join our academy.

ABOUT  ADVANCE DIGITAL MARKETING PROGRAM:

The Advanced digital marketing course  will give you all you require to prevail in the corporate universe of showcasing and publicizing. On completion of this course, you will be able to develop and execute a solid digital marketing strategy. This Digital Marketing Course offers you a wide range of multiple modules that are authorized and hyper-significant inside the setting of online advertising.

WHAT ADVANCE TOPIC YOU WILL LEARN IN THIS COURSE:

1. Advance SEO- It involves technical concepts and some deeper knowledge about google algorithms like using targeted comparison words, creating content hubs, using animated images to improve time on site etc.
2. PAID(PPC)-  one of the best ways to design search and display paid advertising on google advertising platform.
3. Digital marketing strategy- how to create a great strategy to grow your business with the right audience.
4. Website development- help you to create your website and maintain it.
5. Digital copy writing-  Step by step instructions to configuration promoting and showcasing duplicate to suit your objective business sectors and catch consideration.
6. Content marketing- To create unique and great content which is different from others and are on trending.
7. Brand management – How to manage a particular brand or an influencer.
8. Public relation- Fundamental of digital public relationship principles
9. Sales optimization- Advance google analytics, conversion rate optimization, growth hacking, multi- touch point marketing.
10. Advanced web analytics- web analytics is the collection of data and information and analysis of  the website data. 
11. Make money with blogging- how to create your own website and earn money.
12.  Freelancing- You can work as a single person on your terms and conditions.

ADVANCE DIGITAL MARKETING COURSE BENEFITS:

1. With this course you will establish yourself as a digital expert and your skill will get enhanced.
2. It will provide good job opportunities from organizations  all over the world.
3. It will grow your skill which will provide a higher package.
4. These courses can help to start your own business.
5. You can also work as a freelancer as it has the advantage that you can work on your own terms and has flexible work timings.
6. In case you already own a business, it will provide you to reach to more audiences and will grow your sales to a much greater extent.

Improve your website ranking with SEO friendly content

Once you are online you need to create your brand presence. The first task is to get high rank in google search results. Improve Website Ranking on Google, this is only possible when your brand’s content is SEO friendly. What is SEO- Friendly content? SEO-friendly content is recognized when they appear on the first page of your search result page. If your website shows up on the main page, you’ll get more clicks, shares, likes, views to your content. That is why it is always recommended to have SEO friendly content.
However, creating SEO friendly content often requires creativity to get more clicks. But in the end, you can good traffic on your website – if you do it right.

Steps to create SEO friendly content –  Improve Website Ranking on Google

Step1:
Choose the right keywords will help you to get high ranking in search results and satisfy your target audience. You can take help SEO tools to search for keywords for your content. The tools of which you can take help are SE ranking keyword Suggestion tool, Answering the People, or Google Key Word planner to find the best keywords.

Step2:
Making a structured content is must it becomes readable and easy for a reader to understand your content. Here are a few tips which you can follow:
Divide your content into three parts- the introduction of your topic, the main body of content where you will discuss in-depth about your topic, then the last part summary where you will conclude your points.
Work on these three parts of your content separately to make it more crisp data for your audience.

Step3:
Select the title of your content in such a way that it increases your chances of ranking higher and it is optimized for SEO. The title of a blog post should contain only one h1 tag on the page and it should include a target keyword. The main sections should contain an h2 tag, and subsections should be h3. Compiling your content with subtitles will improve its readability.

Step4:
Include URLs in your content. URLs are a significant ranking factor. They provide a better experience for the users and it becomes easy to share.

Step5
Create a Meta description for your website link. The meta description explains about your article and it includes your target keywords. A meta description is a summary of your content that Google uses to show beneath your title in the search results. This encourages the searcher to click on your website.

How can you learn SEO skills for your website?

There are many other small and important points that you need to bring under practice. These cannot be learnt all together at once just by reading. If you also want to learn about these skills you can join Digital marketing online/offline training programs in Digital marketing agencies. Where you can get in touch with their mentors for personal guidance. Working with Agency based institutes will give you real insights into the market. You will get the advantage of learning skills which are used by brands to maintain their online presence. Among them, I came across to best digital marketing training in Lucknow. They provide online training also. NADM-National Academy of Digital Marketing an initiative by Digital Jugglers. Here training is provided by Digital marketing experts. They provide different blends of courses which will be helpful in that particular domain. For Social Media marketing there are a different set of courses for Google analytics there are different courses. They will provide digital marketing certification also. Their many other institutes also but they don’t give real-time field experience. They only provide fundamental training. But NADM is India’s first agency based institute where you will get advanced learning experience.

Freelancing as Career in Digital Marketing

As the Digital Marketing trend is increasing people have started taking the help of freelancers to bring their brand online. As we have listened about how digital marketing field has acquired the market. It has given rebirth to small business who had lost their existence in the market. When you scroll down your Instagram you will notice many of the traditional Indian weavers, manufactures, traditional craft makers have come online. They have brought those traditional arts online which you will only get to know when you visit those places. Nowadays, Digital Marketing Freelance Career has a wide scope that helping companies promote their products and services online, and also various Digital Marketing Freelance job is here like SEO Executive, Social Media Manager, Content Writer, Digital Marketing Executive, Etc.

What do freelance digital marketer do?

Now let me bring you the story behind these traditional arts coming online in a broader picture. We have always been talking about learning digital marketing this will help your business or brand to grow. Now at the same time think about these people who are blessed with such beautiful creativity that if they sell their product in a showroom they can earn beyond their imagination. But how is it possible we barely know them how we will purchase their products? They are not online if visit them then only we can buy. We can’t say them to come online because they don’t know how to operate these facilities. Now here comes the role of Digital Marketing freelancers. This was one scenario where freelancers are required.

This digital marketing has opened new job opportunity which is helpful for both the one who wants to earn profit by coming online and the one who earns by bringing them online. Digital marketing has many channels and processes and you need to have the required skill set to offer a range of services to clients. In addition to the technical tasks, as a freelancer, you also need to know how to prepare work proposals to clients, manage invoices and accounting, project management, and reporting.

How to start freelancing digital marketing business?

Many freelancers helped these small businesses in becoming bigger, in reaching to all potential customers. Freelancing is a good option for you to start. How that is possible. You can join Digital marketing online/offline training programs in Digital marketing agencies. Where you can get in touch with their mentors for personal guidance. Among them, I came across to best digital marketing training institute in Lucknow. They provide online training also. NADM-National Academy of Digital Marketing an initiative by Digital Juggler. Here training is provided by Digital marketing experts. They provide different blends of courses which will be helpful in that particular domain. For Social Media marketing there are a different set of courses for Google analytics there are different courses. They will provide digital marketing certification also. Their many other institutes also but they don’t give real-time field experience. They only provide fundamental trainings. But NADM is India’s first agency based institute where you will get advanced learning experience.

Start your own business with a group of other small business by learning digital marketing. Keep growing by holding hand and hand.

NADM-National Institute of Digital Marketing

How to Start Career in Digital Marketing?

By looking at the current trend everyone one is dependent on the digital platform. Be it a small or medium business owner, entrepreneur, fresher have realized the current need of the market is of Digital marketing. Also, a lot of them have switched to an E-Commerce model, thereby earning profit from them. Digital marketing helps to reach to the passive audience by your online presence. 
Today half of the world population has got the internet facility. That’s why appearing on these online portals that people operate the most, is the best idea. This is how you can improve your brand recognition. To interact with your target audience and to understand their expectations from your brand, Digital marketing is the only tool which gives you this chance.

 

Career options in Digital Marketing

Digital marketing is a huge field for each individual. There are different blends of digital marketing platform. 

• In case you have a good orientation skill or a creative video editing or photo editing skills you can target your audience on YouTube, Instagram or any other social media platform.
• Else if you have good writing skills you can advertise through Blogging and affiliate marketing. Digital marking has many plans for each individual.
• Digital marketing gives you freelance also. As a freelancer, you can help small businesses in becoming bigger, in reaching to all potential customers. Freelancing is a good option for you to start.
• There are many forms and uses of high-quality digital marketing, including banner ads, email marketing, content marketing, and social media posts.

Thus, by learning how to creatively market yourself digitally, you open up a wide range of possibilities for opportunities. It gives you the option of Freelancing also which can be done from your home by getting all the comforts. Isn’t a great career option? which you are getting in digital marketing. The only need is to have a good practical approach for better understanding and knowledge. 

How to master yourself in Digital Marketing?

 

Learning Digital marketing always practical approach is required because it gives real-time experience about the current market trend in Digital marketing.
Nowadays there are many digital marketing courses available online and offline both. Now nothing is impossible whether you want to start your own business, re-establish your business or thinking of new career everything is possible with digital marketing. Only thing is initially you have to invest some time in learning new skills. Many materials are available on the internet to study Digital marketing. But according to my personal experience, these will only give base knowledge about digital marketing they won’t build your fundamentals. Sometimes you need to have fieldwork to delve into a new trend or certain personal guidance.

You can join Digital marketing online/offline training programs in Digital marketing agencies. Where you can get in touch with their mentors for personal guidance. Among them, I came across to best digital marketing training in Lucknow. They provide online training also. NADM-National Academy of Digital Marketing an initiative by Digital Jugglers. Here training is provided by Digital marketing experts. They provide different blends of courses which will be helpful in that particular domain. For Social Media marketing there are the different set of courses for Google analytics there are different courses. They will provide digital marketing certification also. There are many other institutes also, but they don’t give real-time field experience. They only provide fundamental training. But NADM is India’s first agency-based institute in Lucknow where you will get advanced learning experience.

So, give a chance to you and your career with Digital Marketing and leave no reasons which will stop from your success.

Which is the best online digital marketing course?

Freelance digital marketer as a new career option

As the Digital Marketing trend is increasing people have started taking the help of freelancers to bring their brand online. As we have listened about how digital marketing field has acquired the market. It has given rebirth to small business who had lost their existence in the market. When you scroll down your Instagram you will notice many of the traditional Indian weavers, manufactures, traditional craft makers have come online. They have brought those traditional arts online which you will only get to know when you visit those places.

What do freelance digital marketer do?

Now let me bring you the story behind these traditional arts coming online in a broader picture. We have always been talking about learning digital marketing this will help your business or brand to grow. Now at the same time think about these people who are blessed with such beautiful creativity that if they sell their product in a showroom they can earn beyond their imagination. But how is it possible we barely know them how we will purchase their products? They are not online if visit them then only we can buy. We can’t say them to come online because they don’t know how to operate these facilities. Now here comes the role of Digital Marketing freelancers. This was one scenario where freelancers are required.

This digital marketing has opened new job opportunity which is helpful for both the one who wants to earn profit by coming online and the one who earns by bringing them online. Digital marketing has many channels and processes and you need to have the required skill set to offer a range of services to clients. In addition to the technical tasks, as a freelancer, you also need to know how to prepare work proposals to clients, manage invoices and accounting, project management, and reporting.

How to start freelancing digital marketing business?

Many freelancers helped these small businesses in becoming bigger, in reaching to all potential customers. Freelancing is a good option for you to start. How that is possible. You can join Digital marketing online/offline training programs in Digital marketing agencies. Where you can get in touch with their mentors for personal guidance. Among them, I came across to best digital marketing training institute in Lucknow. They provide online training also.
NADM-National Academy of Digital Marketing an initiative by Digital Juggler. Here training is provided by Digital marketing experts. They provide different blends of courses which will be helpful in that particular domain. For Social Media marketing there are a different set of courses for Google analytics there are different courses. They will provide digital marketing certification also. Their many other institutes also but they don’t give real-time field experience. They only provide fundamental trainings. But NADM is India’s first agency based institute where you will get advanced learning experience.
Start your own business with a group of other small business by learning digital marketing. Keep growing by holding hand and hand.

How is Digital Marketing a best career option for 2020-21?

T

he world is changing with the passing time. We have seen many changes in the market, but the change which the Digital era has brought has never been like before. The moment you think of some product or service it’s at your doorstep just at one click. The world of digital marketing has always been in existence but everyone was not able to understand its strength until this Pandemic year 2020.

The Digital marketing trend has come more into notice to people, especially in Pandemic situation. In the initial starting of the year 2020, there was a feeling of anxiety among people what will happen? How to deal with the loss of jobs which was their only source of income?  How can they bring back their business to normal? How will they cover their loss in this pandemic?

 

But by each passing days gradually people started to realise that coming on a virtual platform is how important for their businesses. During lockdowns, the whole businesses were shut be it small start-ups or merchant shops or be it a big business. There was no way to contact at least their promised customers.

Coming on digital marketing platform has not only solved the problem to reach back their promised customers but also gave reach to new customers.

• Digital marketing has nullified the generation gap among people.
• Everyone has started to use digital marketing trend for their businesses.

There are people need guidance in this field. There are many digital marketing courses available online. Sometimes you need to have fieldwork to delve into a new trend or certain personal guidance and for building your fundamentals also it is important.

You can join Digital marketing online training programs. Where you can get in touch with their mentors for personal guidance. Among them, I came across to best digital marketing training in Lucknow. They provide online trainings also. NADM-National Academy of Digital Marketing an initiative by Digital Juggler. Here training is provided by Digital marketing experts. They provide different blends of courses which will be helpful in that particular domain. For Social Media marketing there are different set of courses  for Google analytics there are different courses. They will provide digital marketing certification also. There many other institute also but they don’t give real-time field experience. They only provide fundamental trainings. But  NADM is India’s first agency based institute where you will get advanced learning experience.

 Now learning is safe without getting out of your house you will get personal guidance and number of new opportunities to broaden your career with a minimal budget. In the coming time, everything will be digitalised there will be a huge demand in Digital marketing field. Get yourself trained with online digital marketing training. Start your new journey full of new opportunities. Bring your business online with zero infrastructure cost. The only thing is required an internet connection and a good connection with your customers. This Pandemic has thought a lesson to us don’t let any situation give you a reason to stop you from success.   

Benefits of Learning Digital marketing from Agency Based Institute

T

he world is changing with the passing time. We have seen many changes in the market, but the change which the Digital era has brought has never been like before. The moment you think of some product or service it’s at your doorstep just at one click.

 Coming on digital marketing platform has not only solved the problem to reach back their promised customers but also gave reach to new customers. Digital marketing has nullified the generation gap among people. Everyone has started to use digital marketing trend for their businesses.

Some people need guidance in this field. There are many digital marketing courses available online/offline. Many materials available on the internet to study Digital marketing. But according to my personal experience, these will only give base knowledge about what is digital marketing is they won’t build your fundamentals. Sometimes you need to have fieldwork to delve into a new trend or certain personal guidance.

You can join Digital marketing online/offline training programs. Where you can get in touch with their mentors for personal guidance.

Among them, I came across to best digital marketing training in Lucknow. They provide online training also. NADM-National Academy of Digital Marketing an initiative by Digital Jugglers.

• Here training is provided by Digital marketing experts.
• They provide different blends of courses which will be helpful in that particular domain. For  Social Media marketing there are a different set of courses for Google analytics there are different courses.
• They provide assured 100% placements in top companies or organizations for a great career start.
• They will provide digital marketing certification also.

Their many other institutes also but they don’t give real-time field experience. They only provide fundamental training. But  NADM is India’s first agency based institute where you will get advanced learning experience. My experience tells that just going through the theoretical knowledge you won’t get the right success which you deserve.

For proper training in this field you should go to agency-based training instate because it gives the following advantage:

• Proper real-time training that only you can only do through agency based institutes.
• This will give you a real insight into how to adapt to the new change.
• What all thing you need to keep in mind while updating any strategy for your business.

 In the coming time, everything will be digitalised there will be a huge demand in Digital marketing field. Get yourself trained with online digital marketing training. Start your new journey full of new opportunities. Bring your business online with zero infrastructure cost. The only thing is required an internet connection and a good connection with your customers. Don’t let any situation give you a reason to stop you from success.