Digital Marketing is growing faster than any other medium in India. There’s no doubt if we say almost all businesses, sooner or later, must include digital marketing in their sales and promotion activities.
Digital Marketing refers to online marketing that uses an electronic device like mobile, computer, and also internet to market businesses or brands. After all, internet usage has more than doubled over the past decade. Some Digital Marketing Channels are Search engines, social media, youtube, email, websites, blogging & much more.
Digital marketing’s rapid growth reflects the demand from connected consumers, who expect businesses to be as digital-savvy as they are. Capabilities in social, mobile, content, video, and leveraging data are now core skills for all marketers and media salespeople.
There are many jobs in Digital Marketing Field, Here are the most in-demand marketing jobs and skillsets in most of the company-
Jobs in Digital Marketing:
- Digital Marketing Executive
- Social Media Manager
- SEO Executive
- Digital Marketing Manager
- Content Strategist
- SEO and SEM Specialist
- Email Marketing Specialist
- Pay Per Click Analyst
Digital Marketing Manager/Executive Salary:
The salary range of a DM Manager is between 4,00,000 to 18,00,000. It is for 4+ years of experienced candidate salary and also depends upon company to company. Salary also depends upon the qualification, digital marketing certification & knowledge of the candidate. Digital Marketing Manager manages overall digital channels like social media, search engine, youtube, email, blogging & much more. They plan, organize & execute digital marketing campaigns also in google ads as well as Facebook ads, done SEO to increase online traffic, sales & make conversions.
Pay Per Click Analyst/Social Media Manager:
The salary range of a Pay Per Click Analyst/Social Media Manager is between 2,00,000 to 6,00,000. It is for 1-2+ years of experienced candidate salary and also depends upon company to company. Social Media Manager Design, create and execute campaigns on Facebook, Instagram, Twitter, etc and also create relevant & engaging content that attracts their targeting audiences. Pay Per Click Analyst creates Google Ads Campaign like Search Ads, Display Ads, Bing & other Ad Networks.
The average salary range of an SEO Specialist is between 2,20,000 to 8,00,000. It is for 1-2+ years of experienced candidate salary. The majority of SEOs work to optimize the rankings on Google. They perform basic as well as Technical SEO to increase online traffic, sales & make conversions. Local SEO is also performed by them.
There are many courses out there to learn digital marketing but NADM(National Academy of Digital Marketing) is an agency-based institute where everyone can learn from basics to practical learning. NADM provides the best digital marketing course in Lucknow where you can learn from Digital Marketing Brands, Practice Continuous Learning, Connect with Like-Minded Individuals as well as Find a Digital Marketing Internship here that brings experience to your portfolio.