Search Engine Optimization is the process of improving your site ranking in search engine result pages using their relevant key phrases or Keywords. Increasing the amount and quality of traffic to your Site through organic search engine results.
In simple terms, SEO (Search Engine Optimization) is the name given to actions that try to enhance search engine rankings. You may have a superb site, however if it doesn’t seem relatively rank high to the search results for applicable provisions, you might be wasting your own time and money. Google search results show links to webpages it believes relevant and authoritative. Authority is largely measured by analyzing the quantity and quality of links from other webpages.
There are two types of search engine optimization – On-page and off-page.
On-page SEO: On page SEO shows search crawlers what a website is about. Keyword Optimization, Meta Description, Internal Linking, Quality Content, Title Tags, Alt Tags, SSL/Https & URL structure – These are the activities needed for a good on-page SEO.
Off-page SEO: Off Page SEO shows crawlers that a website is important & valuable. It includes Backlinks, Domain authority, Social-Signals, Pay-per click, Local SEO- these are the important factors in off page SEO.
Both Off-Page & On-Page are required to perform good SEO & increase website ranking for their relevant keywords in search results.
How SEO Works:
If you aim to become a search engine optimization expert then you have to understand how SEO works. It is not quite as simple as counting one, two & three, however it requires expertise and hard work. For many individuals, they always find it difficult to begin; however if you understand the fundamentals, building your personal SEO isn’t an impossible dream. Here’s the important information you want to understand about how SEO works.
When a person attempts to search for information on the Internet, they enter keywords or phrases in the search engine. The search engine will show you links and pages which are connected to those keywords. With SEO, you choose the search phrases and build pages concentrating on them. Continue building pages centered on specific terms — that is the simple secret on how SEO works. But this is only part of the whole process, building quality SEO is not only about creating pages focused on keywords. There are still other ways to gain traffic in your sites like building links and structuring your sites correctly.
If anyone wants to learn from basic to advanced SEO, then NADM (National Academy of Digital Marketing) is the best SEO Company in Lucknow. Not only SEO, NADM Provides Advanced Digital Marketing Course in Lucknow that includes, SEO, SMO, Google Ads, YouTube Marketing, Email Marketing, Website Designing, Affiliate Marketing and much more.