Web Analytics:- Web Analytics is the method by which website data is collected, processed, and analyzed. With Web analytics, we can really see how successful our marketing campaigns have indeed been, find, and improve issues in our online services and create customer profiles to increase profit margins of advertising and sales endeavors. Every effective company is based on its ability to comprehend and use the information provided by its clients, rivals, and associates. For the purposes of understanding and maximizing Web usage, Web Analytics is the measurement, compilation, analysis, and reporting of Internet data. Web analytics focuses on understanding a site’s users, their behavior, and activities. The basic principles of Web Analytics are comparable to the traditional tasks and methods of marketing, advertising, sales, and market research. Web Analytics’ power arises from the blend of digital internet technology, intelligent user-friendly software power for data mining, and real-time accessibility for individual and global market volumes 24/7, enabling marketing and sales business intelligence and strategic thinking.