Social Media Optimization:- Social media optimization is the use of a number of outlets and societies to generate advertising to raise the consciousness of a product line, service brand, or event. RSS feeds, social news and bookmarking sites, as well as social networking sites such as Facebook, Instagram, Twitter, websites for video sharing and blogging, are among the types of social media involved. Social media optimization generally relates to the optimization of a website and its content to promote more customers to use it and start sharing website links across social media and networking sites.
SMO often refers to software tools that optimize this procedure, or to website specialists for customers who perform this process. SMO’s aim is to create intriguing online content tactically, varying from well-written message to eye-catching digital photos or video clips that promote and encourage individuals to participate with a website and then start sharing this content with their social media connections and acquaintances via its web link. “Liking and commenting on posts, retweeting, embedding, sharing, and promotion of content” are common instances of social media participation
