Social Media Marketing:- In order to advertise a product or service, social media marketing is the use of social media platforms and websites. Although the terms e-marketing and digital marketing are still dominant in academia, for both professionals and scholars, social media marketing is becoming more prevalent. Most social media platforms have built-in data analytics tools that allow businesses to monitor ad campaign progress, success, and involvement. To build your brand, increase sales, and drive website traffic, social media marketing is the use of social media technology to connect with your audience. This includes reporting great content on your social media profiles, listening to your followers and participating in them, analyzing your results, and running ads on social media. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There is also a range of social media management tools that help businesses to get the most out of the social media platforms listed above.