Search engine optimization (SEO) is the method of enhancing the reliability and volume of website traffic from search engines to a website or a web page. Instead of direct traffic or paid traffic, SEO targets unpaid traffic (known as natural” or “organic results). Unpaid traffic, including image search, video search, academic search, news search, and industry-specific lateral search engines, may emerge from various types of search queries.
SEO perceives how search engines operate as a Digital marketing strategy, the computer-programmed algorithms that govern the behaviour of search engines, what people are looking for the actual search results or keywords typed into search engines, and which search engines are recommended by their intended customers. SEO is done because when websites rank higher in the Search Engine Results Page (SERP), a website will obtain more visitors from a search engine. These visitors can then possibly be converted into customers. SEO is a basic portion of digital marketing because every year, individuals perform thousands of search queries, often with a commercial intention to find product and service information. Search is often the main source of brand digital traffic and enhances other streams of marketing. Higher visibility and ranking higher than your competition in search results can have a material effect on organizations.