Google Adwords:- Google Ads (formerly Google AdWords) is a Google-designed online advertising platform where advertisers offer to show web users short commercials, service offers, product descriptions, or videos. It can place ads in search engine results such as Google Search as well as on websites, mobile apps, and videos that are not searched. A proven way to build awareness and drive traffic to your website is to use Google search ads. Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail or using mobile devices and apps.
Pay-per-click (PPC) is an internet marketing framework used to drive website traffic in which when the ad is clicked, an advertiser pays a publisher. First-tier search engines are usually associated with pay-per-click. Usually, advertisers use search engines to bid on keyword phrases relevant to their target audience and pay when ads are clicked.