NADM- Digital Achievers Program
(3 Months)

Digital Marketing Introduction

Module 1: – Overview of Digital Marketing.

1. Fundamentals of Digital Marketing.
2. Aspects of Digital Marketing.
3. Digital Marketing Policies & Principles.
4. Digital Marketing Careers.

Module 2: – Stages in the Business Plan

1. Learn Digital Marketing Campaign Plan.
2. Digital Marketing Plan Objectives.
3. Digital Marketing Case Studies.
4. Digital Key Elements.
5. Define Business Objectives

Module 3: – Digital Marketing Strategy Analysis

1. Market Competitor Analysis
2. SWOT Analysis
3. Develop a Strategy

Web Development

Module 4: – Introduction to Web Development.

1. Types of Website.
2. Need of Website.
3. Domain & Hosting.
4. Content Management System (CMS) Overview.
5. Website Designing: Practical Session.

Module 5: – Basics of WordPress.

1. Introduction to WordPress.
2. WordPress Installation
3. Themes Installation.
4. Demo Content Import.
5. How Do Plugins Work.
6. Add Widgets
7. Page and Post Creation: Practical Session.

Module 6:- Landing Page Creation Using WordPress.

1. Landing Page Introduction
2. Landing Page Plugins Installation
3. Customize Landing Page Template
4. Contact form Creation
5. Email Setup

Search engine Marketing (SEM)

Module 7: – How Search Engine Works

1. Search engine marketing Overview
2. Search Engine Working
3. Comparison between SEO & PPC

Search Engine Optimization (SEO)

Module 8: – All About SEO.

1. Search Engine Overview.
2. Know About SERP’s.
3. Fundamentals of SEO.
4. Types of Ranks
5. SEO Algorithms.
6. Understanding why SEO Suits Your Business: Practical Session.

Module 9: – Basics of HTML.

1. Basic Structure of HTML.
2. Elements of HTML.
3. HTML Website Analysis: Practical Session.

Module 10: – Keywords.

1. Keyword Definition.
2. Why Keyword is Important in SEO.
3. Keyword Research Tools.
4. Choose the Right Keywords.
5. Keyword Research for Websites: Practical Session.

Module 11: – SEO Content Writing.

1. SEO Content Writing.
2. Avoid Penalties in SEO.
3. Usage of Specific Keywords.
4. Content Writing for SEO: Practical Session.

Module 12: – Webmaster Tool – Google Search Console.

1. Webmaster Tools Overview.
2. Verification of Webmaster Code.
3. Sitemap Submission.
4. Advance Reports.
5. Usage of Tools: Practical Session.

Module 13: – SEO On-Page (WordPress).

1. Basics of SEO.
2. SEO Audit.
3. On Site Optimization.
4. Optimize Head Section with Meta Tags.
5. Optimize Website Body Content.
6. URL’s & Structuring of Website.
7. On – Page SEO: Practical Session.

Module 14: – Off Page SEO (Link Building).

1. Basic Fundamentals of Link Analysis.
2. Competitor’s Backlink Analysis.
3. Learn about DA-PA of Websites.
4. Types of Backlinks
5. Building High Quality Backlinks: Practical Session.

Module 15: – SEO TOOLS – Competition Analysis.

1. Digital Marketing Competition Study Using SEMRush
2. Digital Marketing Competition Study Using Ahrefs..

Pay Per Click Advertising (Google Adwords)    

Module 16: – PPC (Pay – Per – Click Advertising).

1. Overview of Google Ads
2. Overview of PPC Advertising
3. How Adwords Auctions Work & Bidding
4. Overview Campaign Structure
5. Setting Up Of Billing &Account.
6. Bidding Strategies

Module 17: – Search Ad (Google Adwords)

1. Search Ads Overview.
2. Keyword Research through Keyword Planner
3. Keyword Match Types
4. Setup Budget and Bidding
5. Location and Audience Selection
6. Setting Up Conversion Tracking
7. Search Ad Campaign Creation: Practical Session.

Module 18: – Display Ad (Google Adwords)

1. Display Ads Overview.
2. About Google Display Network
3. About targeting for Display Network campaigns
4. About Contextual Targeting
5. Setup Budget and Bidding
6. Location and Audience Selection
7. Display Ad Campaign Creation: Practical Session.

Graphics Designing

Module 19:- All About Graphic Designing.

1. Introduction to Graphic Designing.
2. Designing of Gif’s & Posts.
3. Graphic Designing Types.
4. Graphic Designing Tools – Canva.

Social Media Marketing/Optimization

Module 20: – Social Media Optimization.

1. Overview of Social Media Optimization.
2. Significance of Social Media in today’s Era.
3. Use of Social Media Networks
4. Grow Brands in Organic Way

Module 21: – Social Media Marketing.

1. Social Media Marketing Overview.
2. Social Media Marketing Techniques
3. Social Media Marketing Platforms.
4. Generate Leads/Sales through Social Media

Module 22: – Facebook Marketing Fundamentals.

1. Setup Facebook Business Page.
2. Optimize Facebook Pages Organically
3. Page & Theme Customization & Posting on Facebook.
4. Group Posting
5. Job Posting
6. Shop Creation
7. How to Effectively Use Facebook to Reach Customers.
8. Hashtags Research
9. Facebook Posting: Practical Sessions.

Module 23: – Facebook Advertising.

1. Overview of Facebook Advertising
2. Boost Facebook Post
3. Create Facebook Ad
4. Setup Business Manager, Ad Manager, Ad Account
5. Run Facebook ad through Ad Manager
6. Types of Facebook Ad
7. Campaign Creation
8. Select Right Audience, Right Location
9. Budget Optimization
10. Bidding Strategies
11. Lead ad, Brand Awareness Ad, Conversion Ad
12. Catalogue Creation
13. Create Store Locations

Module 24: – Remarketing Ads/Recall.

1. Remarketing Overview.
2. Benefits of Remarketing Ads
3. About Cookie
4. Facebook Pixel Setup – Online/Offline Events
5. Create Custom Audiences
6. Reach audiences who already know you
7. Create Remarketing Campaign- Practical Sessions.

Module 25: – Instagram Marketing.

1. Instagram Business Profile Creation.
2. Profile Customization & Posting on Instagram.
3. Optimizing Content & Hashtags Research
4. Promote Post of Instagram
5. Audience targeting, Budget, Location
6. Instagram Ads Using Facebook Ad Manager: Practical Session
7. How to Effectively Use Instagram to Reach Customers.
8. Instagram Posting: Practical Sessions.

Module 26: – Quora Marketing.

1. Definition & Importance of Quora.
2. How to Build a Great Quora Profile.
3. Quora Traffic Building Tactics.

Module 27: – YouTube Marketing.

1. Setup & Creation of YouTube Channel.
2. YouTube Channel Art
3. Optimize YouTube Channel
4. Upload Videos
5. Content Creation
6. Hashtags Research
7. Personalizing & live streaming YouTube: Practical Sessions.

Email Marketing

Module 28: – Email Marketing Overview.

1. Email Marketing Basics.
2. Email Marketing Strategies.
3. Stages to Create an Effective Email Copy.
4. How to Draft Emails: Practical Session.

Module 29: – Creating a High-Performing Email.

1. Build Pop-up form
2. Create High Quality Email – Practical Session.

Module 30: – Create a Perfect Email Newsletter.

1. Email Marketing through Mailchimp
2. Connect Website with Mailchimp: Live Exercises
3. Send Emails: Practical Session.

Google Analytics

Module 31: – Google Analytics.

1. Overview of Google Analytics
2. Setting up Google Analytics Account.
3. Link Google Analytics with Website.
4. Manage Account & Users.
5. Analysis & Reporting
6. Learn about Goals & Funnels.
7. Segments & Filters.
8. Events Tracking.
9. Custom Dimensions & Metrics.
10. Conversion to Attribution Modeling.

Module 32: – Google Tag Manager.

1. Google Tag Manager Overview
2. Benefits of Google Tag Manager
3. Setting up and Install Google Tag Manager
4. Tags, Trigger, Variables.
5. Collecting data using the Data Layer, variables, and events
6. Using additional tags for marketing and remarketing

 Influencer & Blogging

Module 33: – Influencer Marketing & Blogging.

1. Overview of Influencer marketing & Blogging.
2. Creating an Influencer Marketing Strategy.
3. Type of Influencer Marketing Campaign
4. Find the Right Influencers
5. Earn Money as an Influencer.

Module 34: – Blogging.

1. Blogging Overview.
2. Choose the Right Topic (Niche).
3. com and WordPress
4. Make Strategy Plans for Blogging
5. Monetize Website to Earn Money

Interview Process

Module 35: – Communication & Interview Skills Development.

1. How to Create Professional Resume.
2. Enhance Your Communication Skills.
3. Be an Appropriate Learner of Languages.
4. Preparation to Crack Mock Interviews.