NADM- Digital Achievers Program
(3 Months)
Program Overview
Industry Oriented
Practical Learning & Training
Offline/Online Flexibility
Lifetime Access to Resources
About Program
About Program
With the NADM Digital Achievers Program, be a digital marketing professional – learn every component, just like the expert, from social media optimization, website creation, and working fundamentals, to blogging and much more.
Why choose NADM DIGITAL ACHIEVERS PROGRAM?
- NADM digital achievers program offers practical learning, live training sessions which helps learnersto learn every concept in an efficient way.
- Experience learning and managing Live Tools used by industry professionals which in turn helps you as an added advantage over others.
- Get 8 certifications from Google, YouTube Certified, Hubspot, Bing ads & NADM.
- Paid Internship opportunities
- Get tools & software worth Rs.50000 absolutely FREE.
Training Objective
- Make you a Digital Marketing Expert and enable you to market any business online
- Explore the most up-to date best practices and help you to earn money as freelancers and entrepreneurs.
Who Can Learn And Enroll
Students
/Aspirants
Enhance your Digital Marketing Skills.
Working Professionals
Lift You Up in the company’s ladder
Entrepreneurs
Learn, Implement the stuff on your own
Job Seekers
/Freelancer
Right Time to hone your skills
Course Curriculum
Digital Achievers Program
In this course, you will get the practical exposure of Digital Marketing. You would be creating a website and promoting it practically in the training program itself using Digital Marketing measure like- Search Engine, Social media optimization, google adwords – search ads, display ads etc.
- 35 Modules
- 72+ Hours Course Duration
Digital Marketing Introduction
Module 1: – Overview of Digital Marketing.
- Fundamentals of Digital Marketing.
- Aspects of Digital Marketing.
- Digital Marketing Policies & Principles.
- Digital Marketing Careers.
Module 2: – Stages in the Business Plan
- Learn Digital Marketing Campaign Plan.
- Digital Marketing Plan Objectives.
- Digital Marketing Case Studies.
- Digital Key Elements.
- Define Business Objectives
Module 3: – Digital Marketing Strategy Analysis
- Market Competitor Analysis
- SWOT Analysis
- Develop a Strategy
Web Development
Module 4: – Introduction to Web Development.
- Types of Website.
- Need of Website.
- Domain & Hosting.
- Content Management System (CMS) Overview.
- Website Designing: Practical Session.
Module 5: – Basics of WordPress.
- Introduction to WordPress.
- WordPress Installation
- Themes Installation.
- Demo Content Import.
- How Do Plugins Work.
- Add Widgets
- Page and Post Creation: Practical Session.
Module 6:- Landing Page Creation Using WordPress.
- Landing Page Introduction
- Landing Page Plugins Installation
- Customize Landing Page Template
- Contact form Creation
- Email Setup
Search engine Marketing (SEM)
Module 7: – How Search Engine Works
- Search engine marketing Overview
- Search Engine Working
- Comparison between SEO & PPC
Search Engine Optimization (SEO)
Module 8: – All About SEO.
- Search Engine Overview.
- Know About SERP’s.
- Fundamentals of SEO.
- Types of Ranks
- SEO Algorithms.
- Understanding why SEO Suits Your Business: Practical Session.
Module 9: – Basics of HTML.
- Basic Structure of HTML.
- Elements of HTML.
- HTML Website Analysis: Practical Session.
Module 10: – Keywords.
- Keyword Definition.
- Why Keyword is Important in SEO.
- Keyword Research Tools.
- Choose the Right Keywords.
- Keyword Research for Websites: Practical Session.
Module 11: – SEO Content Writing.
- SEO Content Writing.
- Avoid Penalties in SEO.
- Usage of Specific Keywords.
- Content Writing for SEO: Practical Session.
Module 12: – Webmaster Tool – Google Search Console.
- Webmaster Tools Overview.
- Verification of Webmaster Code.
- Sitemap Submission.
- Advance Reports.
- Usage of Tools: Practical Session.
Module 13: – SEO On-Page (WordPress).
- Basics of SEO.
- SEO Audit.
- On Site Optimization.
- Optimize Head Section with Meta Tags.
- Optimize Website Body Content.
- URL’s & Structuring of Website.
- On – Page SEO: Practical Session.
Module 14: – Off Page SEO (Link Building).
- Basic Fundamentals of Link Analysis.
- Competitor’s Backlink Analysis.
- Learn about DA-PA of Websites.
- Types of Backlinks
- Building High Quality Backlinks: Practical Session.
Module 15: – SEO TOOLS – Competition Analysis.
- Digital Marketing Competition Study Using SEMRush
- Digital Marketing Competition Study Using Ahrefs..
Pay Per Click Advertising (Google Adwords)
Module 16: – PPC (Pay – Per – Click Advertising).
- Overview of Google Ads
- Overview of PPC Advertising
- How Adwords Auctions Work & Bidding
- Overview Campaign Structure
- Setting Up Of Billing &Account.
- Bidding Strategies
Module 17: – Search Ad (Google Adwords)
- Search Ads Overview.
- Keyword Research through Keyword Planner
- Keyword Match Types
- Setup Budget and Bidding
- Location and Audience Selection
- Setting Up Conversion Tracking
- Search Ad Campaign Creation: Practical Session.
Module 18: – Display Ad (Google Adwords)
- Display Ads Overview.
- About Google Display Network
- About targeting for Display Network campaigns
- About Contextual Targeting
- Setup Budget and Bidding
- Location and Audience Selection
- Display Ad Campaign Creation: Practical Session.
Graphics Designing
Module 19:- All About Graphic Designing.
- Introduction to Graphic Designing.
- Designing of Gif’s & Posts.
- Graphic Designing Types.
- Graphic Designing Tools – Canva.
Social Media Marketing/Optimization
Module 20: – Social Media Optimization.
- Overview of Social Media Optimization.
- Significance of Social Media in today’s Era.
- Use of Social Media Networks
- Grow Brands in Organic Way
Module 21: – Social Media Marketing.
- Social Media Marketing Overview.
- Social Media Marketing Techniques
- Social Media Marketing Platforms.
- Generate Leads/Sales through Social Media
Module 22: – Facebook Marketing Fundamentals.
- Setup Facebook Business Page.
- Optimize Facebook Pages Organically
- Page & Theme Customization & Posting on Facebook.
- Group Posting
- Job Posting
- Shop Creation
- How to Effectively Use Facebook to Reach Customers.
- Hashtags Research
- Facebook Posting: Practical Sessions.
Module 23: – Facebook Advertising.
- Overview of Facebook Advertising
- Boost Facebook Post
- Create Facebook Ad
- Setup Business Manager, Ad Manager, Ad Account
- Run Facebook ad through Ad Manager
- Types of Facebook Ad
- Campaign Creation
- Select Right Audience, Right Location
- Budget Optimization
- Bidding Strategies
- Lead ad, Brand Awareness Ad, Conversion Ad
- Catalogue Creation
- Create Store Locations
Module 24: – Remarketing Ads/Recall.
- Remarketing Overview.
- Benefits of Remarketing Ads
- About Cookie
- Facebook Pixel Setup – Online/Offline Events
- Create Custom Audiences
- Reach audiences who already know you
- Create Remarketing Campaign- Practical Sessions.
Module 25: – Instagram Marketing.
- Instagram Business Profile Creation.
- Profile Customization & Posting on Instagram.
- Optimizing Content & Hashtags Research
- Promote Post of Instagram
- Audience targeting, Budget, Location
- Instagram Ads Using Facebook Ad Manager: Practical Session
- How to Effectively Use Instagram to Reach Customers.
- Instagram Posting: Practical Sessions.
Module 26: – Quora Marketing.
- Definition & Importance of Quora.
- How to Build a Great Quora Profile.
- Quora Traffic Building Tactics.
Module 27: – YouTube Marketing.
- Setup & Creation of YouTube Channel.
- YouTube Channel Art
- Optimize YouTube Channel
- Upload Videos
- Content Creation
- Hashtags Research
- Personalizing & live streaming YouTube: Practical Sessions.
Email Marketing
Module 28: – Email Marketing Overview.
- Email Marketing Basics.
- Email Marketing Strategies.
- Stages to Create an Effective Email Copy.
- How to Draft Emails: Practical Session.
Module 29: – Creating a High-Performing Email.
- Build Pop-up form
- Create High Quality Email – Practical Session.
Module 30: – Create a Perfect Email Newsletter.
- Email Marketing through Mailchimp
- Connect Website with Mailchimp: Live Exercises
- Send Emails: Practical Session.
Google Analytics
Module 31: – Google Analytics.
- Overview of Google Analytics
- Setting up Google Analytics Account.
- Link Google Analytics with Website.
- Manage Account & Users.
- Analysis & Reporting
- Learn about Goals & Funnels.
- Segments & Filters.
- Events Tracking.
- Custom Dimensions & Metrics.
- Conversion to Attribution Modeling.
Module 32: – Google Tag Manager.
- Google Tag Manager Overview
- Benefits of Google Tag Manager
- Setting up and Install Google Tag Manager
- Tags, Trigger, Variables.
- Collecting data using the Data Layer, variables, and events
- Using additional tags for marketing and remarketing
Influencer & Blogging
Module 33: – Influencer Marketing & Blogging.
- Overview of Influencer marketing & Blogging.
- Creating an Influencer Marketing Strategy.
- Type of Influencer Marketing Campaign
- Find the Right Influencers
- Earn Money as an Influencer.
Module 34: – Blogging.
- Blogging Overview.
- Choose the Right Topic (Niche).
- com and WordPress
- Make Strategy Plans for Blogging
- Monetize Website to Earn Money
Interview Process
Module 35: – Communication & Interview Skills Development.
- How to Create Professional Resume.
- Enhance Your Communication Skills.
- Be an Appropriate Learner of Languages.
- Preparation to Crack Mock Interviews.
Certification
Certifications Covered
Free Tools
Tools Used by top Digital Marketers Worldwide
- WordPress Themes ( Lifetime accessibility )
- SEO Tools
- Designing & Graphic Tools (3 months accessibility)
- Domain & Hosting ( accessibility – 1 year)
Free Tools Worth Rs. 50,000+
Training Fee
NADM-Digital Achievers Program (3Months)
Payment Options
Online Course Fee Offer
Rs. 24,999 17,499*/-
Offline Course Fee Offer
Rs.34,999 22,499*/-
Tools Covered
