Follow Right SEO Strategy in 2021

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building Backlinks.

• Write a Compelling Title Tag and Meta Description.

1. Title tags and meta descriptions are the headline and summary that appear on a search engine results page (SERP). They help tell both people and search engines what a specific web page is all about.
2. A title tag should include relevant keywords and phrases that describe what that page is about. So if the title you create is not relevant for the page, Google can choose to show a different title instead and affect your ranking.
3. Meta description should be unique for every page of your website and should inspire curiosity and have relevant keywords about what searchers will get.

• Optimize Your Images.

1. Use the right file format to increase user experience.
2. Resize your image in lesser dimensions.
3. Use keyword in filename and alt tags to rank better.
4. Optimize the image title with appropriate keywords.
5. Use unique images instead of stock photos to help your search ranking
6. Ensure that your text complements the images.

• Optimize Your Page Speed.

1. Use a CDN (Content Delivery Network).
2. Avoid images of large size.
3. Minify CSS and JavaScript files.
4. Reduce the number of HTTP requests if possible.

• Use Internal Linking.

1. Internal links will also provide search engines with more information about the depth of your insights and what you have to offer customers.
2. Internal links help the algorithms find other information you have to offer on a particular subject so they are able to link the various pieces together and grasp the value of the user experience you offer visitors.

• Improve the User Experience on Your Website.

1. Useful: Your content should be original and fulfill the needs of the user without any irrelevant or fake content.
2. Desirable: Image, identity, brand, and other design elements are used to evoke emotion & appreciation to impact the user’s mind with the description about the webpage and about the section.
3. Findable: Content needs to be navigable and locatable onsite and offsite with proper internal and external links to make easier for user to navigate your webpage.

• Include Keywords in Your URL.

1. URLs are an integral part of an effective SEO strategy. Consider them to be one of the key ingredients to make your website easily accessible on the internet.
2. Your site’s URLs should be defined in a consistent way that fits into a logical structure. The URL structure you decide on should reflect how your site’s content is organized and the URLs should contain the keywords that your visitors use to find your site.

• Focus on Getting More Authoritative Backlinks.

1. A Backlinks is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.”
2. The best Backlinks are both authoritative and relevant.
3. Create and promote relevant, industry leading content to the right group of authoritative websites.
4. The best Backlinks are both authoritative and relevant.

• Publish Long-form Content.

1. Long form content ranks very well; so aim to set a goal of 2,000 words for your long-form content.
2. Long-Form Content Garners More Backlinks ;so those additional Backlinks will help you rank with the SERPs.
3. Social Media Hearts Long-Form Content ; One of the best ways to draw in a large audience and increase engagement, as well as conversions is to create content, that’s shareable on social media as long-form content performs better as compared to short-form content.
4. Always Focus on Quality over Quantity in long-form content.