In this digital age, graphics play an important role. Without graphs, charts and pictures, a blog can be boring. You need a thumbnail that grabs attention, even if you’re recording videos for YouTube.
Not all people have the ability to create great graphics. It is difficult to learn a program like Photoshop. A graphic designer cannot be hired for simple graphics such as a YouTube thumbnail or Facebook post.
Many other apps began to emerge as social media grew in popularity. CANVA is the best tool. It’s simple and quick. This article is the first in a series on this incredible tool. Let me give you a brief overview of Canva, a powerful graphic design tool.
What is Canva?
Canva is an easy-to-use graphic design tool that allows you to create amazing designs in a matter of minutes.
This tool does not require installation on your computer. It is available at canva.com. You can also use Canva’s mobile app. For quick and easy design, I recommend that you use the Canva mobile app on a PC. You can also use the Canva mobile app to create quick designs once you get used to it.
This tool is free. Canva Pro is a paid option. Canva Pro has more features than the free version. You can still create amazing graphics with the free version.
Canva: How do you use it?
First, sign up for Google or Facebook to create an account
You will be asked what you intend to use Canva for when you sign up & login for the first time.
Choose the best option to allow Canva to recommend the templates and designs that you like.
There are many options.
- Small Business
- Large company
- Non-profits and Charity
Choose what you want to do and then proceed.
You will also have the option to get Canva Pro free for 30 days. You can choose to get it if you’re interested. Otherwise, you can skip the trial and continue with the free version.
Start typing in the name of the platform you wish to create the graphic. You can also choose from the below templates. You have many options, including social media, events and marketing, as well as documents.
You can create a graphic with custom dimensions by clicking on the “Custom Dimensions” option in the right-hand sidebar. Click it to proceed.
You can add text, images, or other elements to your design by using the left-hand toolbar. Drag-and-drop is all you have to do.
If you want to learn more about CANVA like the Canva toolbar and menubar in detail then you can join NADM canva designing classes online as well as offline. You can learn overall CANVA designing to explore the interface.
This article is perfect for you if you’re a housewife who uses Facebook and Instagram, TikTok and YouTube, WhatsApp desperately and also does shopping online. This is it!
This is the 21st Century! No longer are housewives confined to the kitchen. Modern housewives are independent, smart, and better leaders who work hard for a smart home.
After getting married, most women will leave their passion and lovable job to make their home more comfortable, help the children, or find it difficult to balance work and family life. No matter what reason, it is important to never abandon your passion and regret it later.
We have something for you if you’re one of those women who has given up on a successful career and now wants to spend time with your family and not get bored. Are you looking to restart your career? This is the time to begin your second career as a woman working.
Yes. Digital Marketing is one example of a platform that allows you to learn quickly and manage other tasks from your home.
Digital Marketing: What does it mean?
Digital marketing isn’t a new concept. It’s about marketing products through whatever channels and methods you use every day. Digital marketing is more reliable, easier and cheaper than traditional marketing.
We’ve discussed the reasons why Housewives should be learning digital marketing.
- It’s easy to learn
Digital Marketing is more than just writing code. It’s about making decisions, strategizing, and using common sense. Understanding the concept and your business is key. It is not rocket science. It’s as easy as using an app like Facebook, Instagram, or TikTok.
Learning is not restricted by time. You can do this while you are at home doing household chores or in your spare time. Many e-learning courses are available and only two months are required.
- On-demand Profession
Digital Marketing is in high demand, and many MNC’s consider it the most important factor for their business.
- Financially Independent
Have you ever tried to stop yourself from purchasing your favourite jewelry or clothes? You may worry about your partner being financially dependent. It’s time to make a change, ladies! Digital marketing allows you to make more money from your home. You could be a blogger full-time, a vlogger or an affiliate marketer.
For example, you can work with jewelry and clothing stores to market their products and receive a commission. Affiliate marketing is when you market the products through social media channels or other websites.
- Be your boss
It doesn’t matter if you work a 9-6 job or worry about being unable to put in the effort. In your spare time, you can create your blog.
- Learn to improve your skills
Digital Marketing is the future, so whatever skills you have would never be wasted. You can create your blog or website and increase the number of followers on your Instagram account. You can also learn Digital Marketing to improve your skills.
- Become a business-woman
You may have always dreamed of being an entrepreneur and starting your own business. Digital Marketing is the only way to make it happen. Yes! You can be your boss! No matter what type of business it is, Digital Marketing can improve ROI.
- Low investment
The course fee is not going to cost you a lot of money so don’t worry. You don’t have to worry about investing in YouTube, blogging, or marketing as it all happens with minimal capital. To create your social media pages, you only need to sign up using your email IDs. You don’t even have to spend a penny. Digital marketing is cost-effective
- No degree required
There would not be any need for a degree to learn Digital Marketing and work in a specific field. It’s fine to drop out of college or abandon your studies altogether. Digital Marketing is about common sense.
- Work From Home
While not all jobs have the opportunity to work remotely, Digital Marketing allows you to spend as little as 2 hours per day and work at your own pace. Earning a decent amount of money can be as easy as spending just a few hours a day doing homework and earning a little bit of extra income.
- Freelancing Opportunities
Perhaps you are wondering what your future holds after taking the Digital Marketing course. As I mentioned, there are many opportunities for Digital Marketing. This is unlike other professions that offer limited opportunities. Many startups are looking for Digital Marketers to help them grow their businesses through advertising and marketing platforms. There are many opportunities for Digital Marketing freelancing. You can pick any of the projects to get started.
So what are you waiting for? It’s never late to start something new.
Get Started by Learning Digital Marketing Course at No.1 Training Institute in Lucknow www.nadmindia.com or Call us now on +91 – 9453242206 for Free Consultation.
Social media has become an integral part of modern-day life in recent years. Social media is essential for entertainment, controversy, and mass communication.
Social Media is the best platform when it comes to sharing content and controversies. The impact it has on a high-profile candidate or a common man in terms of spreading information and making it viral is immense.
Some people think social media is about sharing photos, getting likes, chatting and funny GIFs. It’s also a great place to reach your audience and prospects with more than 3.8 billion users.
With the recent COVID-19 pandemic, social media platforms have been widely used around the globe to share stories, updates, and live coverage.
Only those who use social media properly can reap the benefits of it. A small mistake can make all the difference in business. However, how your customers perceive your brand will have a huge impact on your brand’s success. Social Media is all about quality and size. A post that has an incorrectly sized image can look unprofessional and damage your brand’s reputation.
Social Media Image Sizes for 2021
These are the minimum requirements for high-quality images, depending on the platform.
Sizes of Facebook Images
Size of Facebook Profile Pictures
Your Facebook profile picture should be at least 180×180 pixels in size and round in shape.
Size of the Facebook Cover Photo
Facebook covers should not be smaller than 820×312 pixels. As you have plenty of space, you can be as creative as possible with your cover picture.
Size of Facebook Posts
Your profile, cover and I prefer posts should have a high quality and professional design. This is where your followers will interact with you and leave comments.
Photos of sizes greater than 1200×630 pixels are required to maintain the quality and integrity of your posts.
Instagram Image Sizes
Instagram is all about creativity. Make sure to post high-quality photos so you can get likes and followers quickly.
Photo of Instagram Profile
For high quality, Instagram profile pictures should be larger than 110×110 pixels. Instagram profile pictures can also be rounded, just like Facebook.
One drawback to Instagram is that if you click on a profile photo, the image won’t expand so make sure you have the right size.
Instagram Sizes Posts
Instagram’s post size is 1080*1080 pixels Once you upload your photo, it will be reduced to 612*612 pixels.
Instagram followers can view them as thumbnails 161*161 pixels on your profile.
Did you know that people are more interested in your stories than your posts? While most people don’t see Instagram stories for more than 24 hours, they do not tend to ignore them. Stories with high-quality photos can attract more attention.
It is a good rule to keep your resolution at 600*1067 pixels. 1080×1920 is a great size for shooting.
To learn more about social media, join NADM digital Achievers program.
The COVID-19 pandemic has had a significant impact on the economy and markets in the aftermath of 2020. Hiring in many industries has slowed. On the other hand, we have noticed that, regardless of what is going on in and around the world, technology is omnipresent in our lives and is being improved on a daily basis. It is about taking our businesses to virtual platforms or just scrolling through our favourite social sites, all these things rely on innovative technologies.
For all the noticeable innovation in technology, there’s a team of ‘Web developers’ who have not only built it but constantly maintained it to ensure it works flawlessly. Building a career in the field of technology development can give you assurance of better growth in the future. The employment of web developers is projected to grow 8% from 2019 to 2029, which is much faster than the average for all occupations. Searching for the most in-demand tech skills in 2021 will yield results such as web developers, cloud computing, DevOps, and problem-solving, so why not pursue a career in a field that will guarantee you positive growth?
Why opt for NADM’s Web Development course?
The National Academy of Digital Marketing is India’s first agency-based academy where students get tremendous exposure, advanced learning experience, job assistance, an
opportunity for paid internships, industrial training, and a lot more. The best digital marketing company in Lucknow provides technical enthusiasts, freshers, startups, and professionals with digital marketing tools that can help them advance in their careers and businesses.
NADM offers training programs under the supervision of experts, as well as a series of web development modules for better learning. These modules cover web development, the fundamentals of WordPress, creating landing pages with WordPress, and technical WordPress development. These courses are set according to the latest and updated courses and topics and assure great results and mastery of the web development courses. In addition to this, NADM also provides lifetime support for its students in the case of any support, doubts, or queries. These amenities ensure a better learning experience, which is available at the National Academy of Digital Marketing.
Reasons to choose Web development as a career path:
Web development is quickly becoming the most rewarding career in the world. It is easy to learn as a lot of resources and courses are available. Huge earnings, as they are in high demand for skills and expertise, can provide you with additional earnings and gains. Demand is so high that recruiters are willing to pay more for experts. Excellent Job growth, considering the enhancement in technologies the job in upcoming days will
rapidly grow. With the correct skills, one can open endless doors to various existing job opportunities.
Future as a Web Developer:
With the development of technical paths today, we are connecting ourselves with a technologically transformed future. Business owners are investing in the best websites to showcase their products and services in the best possible light. In this enhanced world, it is always a better option to build your career in a field that gives you better future returns.
1- Facebook ads are very fashionable and effective, and an excellent way for marketers to succeed in targeted the masses. They’re a fast and straightforward method to increasing brand awareness and make your product or service reach the general public. Here we’ll mention a couple of basic items to stay in mind while performing on Facebook ads and obtain the foremost out of them.
2- Since the time Facebook released the feature, it’s come an extended way. Facebook ads became more efficient and target-specific. With various tools and features provided by the social media giant, you’ll expect to succeed in any group of individuals around the world. you’ll easily display your ads to a lot of people, someone who does not even know you or some active members or followers of your pages, or those that even share your links.
3-Even though you’ll have seen competitors employing a sort of form for ads, the foremost engaging of them has got to be video ads. another advantage to the present is that you simply can save cost by making simple effective videos rather than investing resources to form an over-the-top video that essentially has an equivalent message. an easy video will generate more clicks and engagement than a written post containing tons of text and can cost you less too if managed smartly. Tutorial videos are an excellent method of sharing critical or important information about your product and are very useful for answering customer questions. Additionally, tutorial videos or generic videos made with the assistance of your phone camera are easy to form and not too expensive!
4- However, don’t stick with just one quiet ad. you ought to shuffle between ads like text, picture or video and choose the one that works best for your brand. There are many apps, websites, and agencies that assist you with creating engaging ads. they will also assist you to brainstorm new ideas and allow you to know which ad ideas you ought to stand back from or make changes to so as to possess a better impact.
5- Once you’ve got found what works for you and what’s getting the foremost engagement, don’t spend all directly. Take some time. a standard mistake we all make initially is that we spend all the cash at one go, once we see the ads generating leads. If you increase the quantity slowly by 20-30% every day, at the top of your campaign you’ll have saved extra money.
If you are looking for the Best Digital Marketing Course In Lucknow to learn more about Facebook ads and social media marketing then get in touch with NADM(National Academy Of Digital Marketing)!
In regards to social media advertising, video is among the very useful and beneficial content formats. 79 percent of online traffic comes from videos from the end of 20-2021. Along with the achievement of Instagram Stories is a good illustration of simple video generation & production becoming popular.
The short-form video is actually good, not least through TikTok and Instagram’s very own reels (found in 2020). So, are people interested in long-form videos too?
Much like YouTube, longer-form videos are IGTV’s specialization. However, what makes IGTV really fascinating? Continue reading for a summary of the IGTV attributes, a guide about the best way best to begin and run your IGTV accounts, and a few best practice strategies for this hot Instagram function.
What is IGTV?
IGTV is a program that could be used by itself or in tandem with Instagram. It is basically Instagram’s response to YouTube as it’s created for the mobile-optimized viewing of long-form videos.
Any user may set their own Instagram account and discuss video content that is up to an hour-long. The brand or user may choose whether they wish to make channel-specific content, or if they’re thinking about linking it to videos they are already posted on Instagram.
Tips and Best Practices for IGTV
The same as any other social media strategy you will always be sure to create videos for the different demographic you are marketing to. To this end, you are going to wish a grasp on what you are doing on Instagram and in which it is best serving you.
Once you post, you might even share your IGTV videos via your other social media channels, and, above all, in your routine Instagram channel. Bear in mind that, just like every other cross-posting strategy, you need to be super clear that you’re posting on IGTV and for your own followers to find you there. You will also need to keep regularity in terms of branding, visuals and submitting schedule.
Ensure that your videos are 15 minutes or longer, but no more than 10 minutes. Another choice is to make a video show and then split it up into smaller components. The First 1 min is used for grabbing the attention of viewers with some catchy clips & then Start your main video.
At the introduction, be certain that you’re not blaring songs or being loudly yourself since it could turn people away, particularly if they’re seeing in a public place or using earphones. Do not neglect to use clickable hyperlinks in the descriptions, which can be very similar to YouTube and can be very helpful for driving visitors to your landing page or any portion of your site you want to feature.
If you already understand how to use hashtags on Instagram, then you’re going to understand how to use them for IGTV. Be strategic, utilize just a few related ones, and set them in the video description to get greater SEO results also.
Do not forget to check your own IGTV insights frequently, to find a very clear image that your videos are doing well and also to realign them with your key business objectives. Bear in mind this is a relatively new platform, so in the event that you see lower amounts of traffic than you think, you might choose to give it some time.
- Test It Out
IGTV is likely a worthwhile platform to test out if you have a large video to post and have a large following on Instagram.
Bear in mind that Instagram Stories are just temporary, while using IGTV it is possible to create content that sticks around. Therefore, it really depends upon the type of worth your brand is becoming from a short versus extended video.
Longer videos imply more involvement times, and this also means more possibility for copying your brand into somebody’s memory. In addition, you have a great deal of space on IGTV for educational and creative video creation and sharing, which might give your brand a completely different level of significance to a specific subset of consumers – that, in turn, will enhance your new consciousness, exponentially.
If Anyone wants to learn more about social media marketing, then NADM(National Academy Of Digital Marketing) is the best institute where you will learn each & every concept of social media from basic to advance level.
1.Suggest Business Name ( Branding Services)
- Namelix is a website that produces business or brand-name suggestions at no cost!
- Business Name Generator by Shopify functioned exactly the same as the previous Website NAMELIX
2. Create Overlay for Youtubers
This is just another service that can harness the energy of Placeit.
When you register in Placeit, there are thousands of overlays that you could literally use, edit, and market to your customers.
There are numerous streamers who want these kinds of overlays on YouTube and Twitch. Overlays are the rage right now on account of the number of streamers that have surfaced recently.
You can charge between $ 10 and $ 20 per overlap.
PS: It is possible to use Placeit to get any type of graphics-related providers rather than just logo and overlays layout you are able to begin freelancing with no ability with these free tools.
3. Background Removal Gig
Background removal is among the simplest gigs you’ll be able to create on Fiverr and make a good deal of money from this.
Free tools: Eliminate background is one of those sites Where You Are Able to remove the background using one click.
4.Social Media Post / Ads (Facebook or Instagram)
Free Tools you can use for this:
- Canva: Free online tool for very easy graphic design, Gif or Video designing that comes with tons of free images and templates!
- Snappa: Very similar to Canva (they are canva competitors)!
Free tools you can use for this:
- Makeup.pho.to: A very simple software for retouching photos
- Photopea: Free and powerful online graphic design tool (similar to Adobe Photoshop)
To Learn this kind of tools or want to learn whole digital marketing course then NADM(National Academy Of Digital Marketing) is the best institute in Lucknow offer both offline & Online live training that covers all the topics like SEO, SEM, SMM, SMO Email Marketing, Freelancing, Blogging and much more.
There has been a lot of potential in the freelance industry in recent years with many individuals changing their careers to escape their 9-5 job.
With the introduction of platforms such as Fiverr, Upwork, and Freelancer, it is becoming much easier for many people to start their journey as a freelancer. However, the question rises is it for anyone and will you get started working as a freelancer without any technical ability?
And the answer is Yes, you can begin freelancing without any skills or experience. Certainly, there’s a good deal of work that does not require a great deal of work and you simply require a few basic skills. Platforms such as Fiverr and Upwork are certain to help you set the groundwork and get you started on this field. On the other hand, the sum of money you get paid for this kind of easy work can under.
How can you become a freelancer in just easy steps?
There are several ways in which you can begin freelancing with no ability. The most preferred way by most people is by using standalone platforms like Fiverr and Upwork. These websites are sure to get you started, but it could be a terrible idea if you continue to use them even after gaining some experience and establishing yourself as a brand.
The reason for this is that platforms like these take up to 20% of your profit, which is quite high in my opinion. I urge these steps to follow to start your career as a freelancer:
Step 1: Consider whether freelancing is for you
Step 2: Find a platform that suits you
Step 3: Build your profile correctly according to your service
Step 4: Construct your own portfolio show them your work
Step 5: Determine your own price (Hourly or Job Price)
Step 6: Find work
Step 7: Concentrate on client relationships (Always humble and considerate with your client)
If anyone wants to learn some digital marketing skills like SEO, SEM, PPC, Blogging, Content Marketing, Email Marketing & Much More then NADM-National Academy Of Digital Marketing is one of the best Digital Marketing Academy in Lucknow provide both offline & online live classes. They trained you to become a freelancer expert & earn money without doing 9 to 5 jobs.
Have a dedicated workspace
Decide where you are going to study. Opt for a workspace that you could devote to revising, which has sufficient room for you to design your notes and books. Ensure the area is comfortable, how many hours you are going to shell out there, and that it’s void of distractions. You desire a quiet relaxing area conducive to being concentrated.
Removing distractions allow you to focus. Your mobile and social websites can wreak havoc, so try leaving your cell phone in a different room and just using it when in your own break. Log from some streaming services or social networking platforms on your laptop also, which means you don’t hesitate to use them while you examine or study.
Recreate assessment conditions
You’re more likely to recall information in the place that you first learned it. This is called context-dependent learning. When creating your study area, do your very best to replicate the environment in which you are going to be analyzed. Your ability to recall what you’ve learnt will significantly improve come evaluation time.
Always have a bottle or glass of water with you. You ought to be always hydrating yourself during your learning sessions to focus.
Find natural light
Nobody would like to be working in a darkened room. Natural lighting may also lessen the strain caused in your eyes with a computer’s blue lighting.
Just use the area for Study
The longer you do an action in a certain location, the more powerful the relationships your brain will create between that location and what you are doing there. Through the years your brain will get used to revising if you sit down to study.
That you need to invest as little of your study time looking for the ideal pencil or sheet of newspaper as studying. Have all of your stationery and study tools carefully arranged within your study area. Knowing where things are will free your psychological resources to concentrate on revising.
If anyone wants to learn online digital marketing, then NADM-National Academy of Digital Marketing is the best place where you will get the best online live digital marketing training from basic to advanced level with an Expert. You can learn SEO, SMO, SEM, Ads management, Email Marketing, Blogging, Content Marketing & much more at very affordable prices.
What is CPC?
CPC or Cost Per Click is the true amount you’re paying per click in your PPC Campaigns in Google Advertising. Typical Cost Per Click informs you just how much cost is Google Ads charging per click average.
How is Cost Per Click Calculated?
The formula for cost per click is (as per Google Ads):
CPC = Total Cost of your Clicks ÷ Number of clicks.
If your campaign gets 100 clicks & the total cost is rs 2000, Google would charge rs20 per click cost(CPC= 2000%100). The sum that an advertiser pays for a click is normally set either by an equation or through a bidding procedure. The formula used is usually cost per impression (CPI) divided by the percent click-through ratio (%CTR).
Difference between PPC and CPC
PPC and CPC would be the most frequent phrases in paid advertising. PPC is the kind of campaign you’re running and CPC is the true amount you’re paying/paid in PPC Campaign.
Here is everything that you need to understand concerning CPC advertising including traps and tips to bring down your price per click.
The Impact of Cost Per Click on your campaign
Cost-per-Click is significant about the reasons that the number of clicks will determine the financial success of your paid campaigns, and also how much quantity Google Ads will probably charge for you.
Since the total ROI of your campaign is ordered by the amount you’re paying for clicks and also the essence of traffic they are getting. It’s crucial to think about price per click up to both cost and esteem. You have to distinguish and goal clicks that are both economic and applicable.
Options on CPC bidding
- Automated bidding
- Manual bidding
1. Automated Bidding
Automated bidding is a very simple option in which you have to decide on a daily spend limit and allow Google Ads to do its own work. It is going to consequently alter your CPC bid to take the clicks into your advertisement within your recommended spending limitation.
2. Manual Bidding
Manual bidding is the alternative that allows you to set supplies as indicated by your pick. It will let you set bids in the advertisement ad groups’ level, Keywords level or advertisement placement depending on your will. You enter the amount you understand is the very best for your advertising and also for getting clicks.
Cost per click (CPC) is the amount that an advertiser pays if someone clicks on an advertisement that is being hunted on Search Engines such as Google, Yahoo, Bing or on societal platforms such as Facebook, Linked In etc.\
It is calculated as;
Total Cost to Advertiser divided by Total Clicks;
There are two kinds of Price for each Click — Max Cost-per-Click and Average Cost-per-Click. Max CPC is the most extreme amount an advertiser willing to pay and also an Avg. CPC is the amount an advertiser is currently paying per click. Each click may possess a distinctive amount billed, yet can not exceed the Max CPC.
Cost per Click advertising approach is generally insinuated as the web search device tool, Google advancing, or paid endeavours. These searches normally appear on Google, over the searched results.
Benefits of Cost Per Click in Google Ads
The Cost Per Mille model does not make sure that customers have seen your advertising — it only implies your advertising was displayed somewhere on a webpage.
This can prompt unpleasant circumstances where you have to pay only for impressions whether you get zero visitors to your website. The Price Per Mille version is valuable for publishers nonetheless, it is not always appealing for advertisers.
With this circumstance, we could also say that the amount of viewpoints is more applicable here instead of quality.
However, in the case when you need to have more potential customers to your website for fast sales, this may be carried out with a CPC version. Cost-per-click advertising is also straightforward to employ on the off probability that you measure and calculate a worthy cost for every single click and ROI.
The higher your bid along with your Quality score will be, the greater the possibility your advertisements will be displayed. Every time prior to showing an advertisement, the algorithm conducts an inner sale and showcases ads that have passed their own quality management and possess a higher bid amount.
Evidently, that the CPC model is not immaculate and has its own weak focuses. As an instance, there’s a problem with click extortion. This is really where your website admins or your competitors click your advertising ordinarily together with the aim that you misunderstood or imagine your advertising campaign achieve the goal & click them off. Google and unique organizations that handle CPC advertising have generated advanced algorithms to make preparations for these snaps and prevent click frauds.
Nevertheless, CPC is among the most protected approaches to get concentrated on a bunch of traffic since it’s a high condition of adaptability, responsibility, and controllable.
If anyone wants to learn PPC advertising for their business, or someone who wants to make their career as a PPC Executive or start their own freelancing work, NADM-National Academy of Digital Marketing is the best institute that trained you from basic to advanced level & makes you succeed.